Book Review: How to Sell Anything to Nigerians – Akin Alabi
Akin Alabi is a Nigerian politician who rose to limelight after founding NairaBET.com, a multibillion-naira sports betting company in Nigeria. He is also regarded as a pioneer in the Nigerian internet marketing industry.
Akin Alabi puts forth his roadmap for learning how the Nigerian customer thinks in ten short chapters. And he states right away on the opening pages that the book comes with a money-back guarantee, underlining that if the reader does not perceive the value in the purchase, he may return it without issue.
He isn’t a fan of relying on friends and family for business, and he doesn’t want you to, because money is one of the worst things that can happen to a relationship. He does not have pleasant words to say about folks who beg their friends to buy their items, especially on social media. According to him, they are making a mistake, and it is a shame they have not seen the light in a world where you can obtain a limitless number of clients.
The book is worth a read for anyone who wants to sell to Nigerians.