Thor - Love and Thunder

Box Office: ‘Thor: Love And Thunder’ Plunges 80% But Tops $200 Million

Once again, ‘Thor: Love and Thunder’ was the number 1 movie at the domestic box office, with an earning of $13.8 million on Friday, as reported by Forbes.

However, despite looking good on the domestic box office, the movie recorded a brutal 80% drop for the Chris Hemsworth/Natalie Portman sequel from its $69.5 million.

In terms of MCU movies, that’s behind only the 82% drop for Doctor Strange in the Multiverse of Madness after a $91 million Friday.

Meanwhile, it’s on par with Black Widow (-79%) last July and Eternals (-75%) this past November. What this mean is that we are likely looking at a $45 million closing over the weekend and a $233 million 10-day total, still solid by most rational standards but a record (for Marvel) 68% second-weekend plunge.

With any luck, it’ll barely avoid the $100 million losers club (after a $144 million opening weekend).

However, and this is a big “however,” even 1.35 x $233 million gets Thor: Love and Thunder to $315 million, essentially tying with Thor: Ragnarok in 2017. Almost nothing beyond Warner Bros.’ animated DC League of Super-Pets on July 29 qualifies as multi-quadrant family fun between now and WB’s Black Adam on October 21. 1.55 x $233 million still equals $360 million.

Even amid mixed reviews and word-of-mouth, we’ll have to wait another week to see if Thor: Love and Thunder is playing like a standard midsummer MCU title.

Thor 4 could be Taiki Waititi’s Batman & Robin, in terms of “saving” the franchise with a lighter, more comic entry, only to go way too far even with general moviegoers with the follow-up.

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