Coca-Cola and Oreo Team Up with Spotify for ‘Besties’ Playlist Campaign
Coca-Cola and Oreo have joined forces to launch a unique marketing campaign on Spotify, blending their popular products with music. The campaign, dubbed “Bestie Mode,” offers fans a personalized experience by combining Coca-Cola-flavored Oreos and Oreo-flavored Coke with curated music playlists.
The feature allows Spotify users to answer questions about their best friends and their musical preferences. Based on the responses, Spotify generates a personalized playlist for users to share with their “bestie.” This collaboration is part of Spotify’s ongoing brand partnership strategy, which aims to engage users with creative and interactive content.
“Our users spend an average of two hours per day on Spotify. This is one of the ways we’re helping brands to offer something fun and new right where they are,” said Brian Berner, Spotify’s global head of advertising sales and partnerships.
The “Bestie Mode” campaign debuted yesterday and is being promoted through targeted ads across the streaming platform.
