Como 1907 and Adidas Forge Path with Multi-Year Partnership
Como 1907 Football Club has entered into an exciting new chapter with global sportswear giant Adidas, announcing a multi-year partnership set to commence from the 2024/25 season. This collaboration will see all of Como’s teams—male, female, and youth—donning Adidas apparel as they represent the historic club on the pitch.
The partnership marks a significant milestone for Como 1907, especially following their triumphant return to Serie A after 21 years, progressing from Serie D in 2019. Nestled on the picturesque shores of Lake Como, the club embodies the essence of Como’s vibrancy, historical allure, and community spirit.
Integral to this alliance is Como’s expansion of its retail footprint, both locally and globally, encompassing enhanced in-store experiences and an upcoming custom lifestyle range tailored to fans worldwide.
Mirwan Suwarso, representing the club’s ownership group, expressed enthusiasm about the partnership, highlighting Como’s aspirations on and off the field. “We are a club with humble roots but ambitious dreams. Our partnership with Adidas is pivotal as we integrate football with the unique lifestyle of Como—a city renowned for its beauty and community spirit.”
Alessandra Furia, Senior Director Brand at Adidas, echoed the sentiment, emphasizing Adidas’ commitment to Como 1907’s journey. “Como 1907 is steeped in tradition and embarking on an ambitious trajectory, culminating in their return to Serie A. We are thrilled to embark on this journey together, marking a new chapter for both Adidas and Como, and celebrating the rich heritage of Lake Como.”
The upcoming 2024/25 season will witness the unveiling of Como 1907’s new Adidas kit, anticipated to capture the essence of both the club’s heritage and Adidas’ innovative design. Fans can look forward to purchasing the new training kit online at Como Football’s official shop and in-store as excitement builds ahead of the new season kickoff.
Stay tuned as Como 1907 and Adidas redefine football fashion and community engagement through their dynamic partnership, promising an unforgettable season ahead.
