It’s Difficult to Survive in Nigeria – Tiwa Savage
Afrobeats star Tiwa Savage has attributed Nigeria’s growing pool of entertainment talent to the country’s harsh living conditions, saying the economic realities are driving young people to tap into their creative potential.
Speaking on the Shopping The Sneakers podcast, the globally renowned artist reflected on the challenges of life in Nigeria and how they influence the emergence of standout talent across various creative sectors.
“When you come to Nigeria, you will understand why we breed so many superstars,” Savage said. “To survive in Nigeria is something else, so that’s why the artists that come out of Nigeria are just like hustlers. They are just hustling.”
Despite economic struggles, Nigeria has earned a reputation as a cultural powerhouse. The country boasts Africa’s largest movie, music, comedy, and fashion industries, with Nollywood standing as the second-largest film industry globally in terms of output.
Savage’s comments highlight the resilience of Nigerian creatives, who often overcome significant challenges to make their mark on the global stage. Her remarks have sparked conversations about how the country’s socio-economic conditions shape its artistic landscape.
Tiwa Savage, a trailblazer in Afrobeats, is widely celebrated for her contributions to music and her role in showcasing Nigeria’s cultural richness to the world.
