Jordan Brand Casts Niecy Nash As Genie For Air Jordan 6 “Salesman” Campaign
Jordan Brand has unveiled a fresh marketing push for its upcoming Air Jordan 6 “Salesman,” enlisting actress Niecy Nash as the face of its latest campaign. The move comes as the iconic silhouette celebrates its 35th anniversary in 2026.
Known for revisiting classic designs and rare samples from its archives, Jordan Brand has turned its attention to a long-rumoured prototype popularly called the “Reverse Infrared.” The design, inspired by an unreleased sample, flips the original Air Jordan 6 colour blocking by placing bold red accents prominently on the midsole and forefoot. The heel branding also arrives in red, unlike the black finish seen on the original 1991 release.
Collectors will appreciate subtle nods to the shoe’s history, including sample-style text on the inner lining and a mock hang tag referencing its legendary status within sneaker culture.
For this retro edition, Jordan Brand reportedly worked meticulously to replicate the original 1991 specifications. Adjustments were made to the toe box, tongue height and inner bootie construction to ensure an authentic throwback feel. This marks the first non-collaborative Air Jordan release to feature the brand’s updated retro build, restoring the silhouette to its early ’90s form.
Adding to the nostalgia, the brand is reviving the spirit of classic Nike commercials from Spike Lee’s era. Niecy Nash stars as a “genie” who grants sneaker wishes, placing the Air Jordan 6 “Salesman” at the centre of the storyline.
Release Details
The Air Jordan 6 “Salesman” is scheduled to launch on February 14, 2026, coinciding with Valentine’s Day and NBA All-Star Weekend in Los Angeles.
The sneakers will be available via the Nike SNKRS app and select retailers globally. Jordan Brand has also confirmed that the release will include full family sizing, with grade school, preschool and toddler versions available.
Inspiration Behind The Design
The “Salesman” edition draws inspiration from a rare 1999 salesman sample, which has circulated among collectors for years. This prototype is what gave rise to the unofficial “Reverse Infrared” nickname within the sneaker community.
Availability And Demand
Whether the pair will be difficult to secure remains uncertain and will largely depend on production numbers. Industry watchers suggest it could mirror the high demand seen with last year’s Jordan 5 “Black Metallic Reimagined,” a release praised for its subtle update to a beloved colourway.
Other Jordan 6 Releases In 2026
Jordan Brand has several other Air Jordan 6 releases planned for 2026, including retros of the “White/Infrared” and “Oreo” colourways. New additions such as the “Cap and Gown” edition and a two-pair collaboration with AWAKE NY are also expected to drop later in the year.
With nostalgia, star power and heritage storytelling in play, the Air Jordan 6 “Salesman” is shaping up to be one of the most anticipated sneaker releases of 2026.
