Jumia Partners with MoEngage to Revolutionize Customer Engagement Across Africa
Leading pan-African e-commerce platform Jumia has joined forces with customer engagement platform MoEngage to redefine personalized experiences for its customers. The strategic partnership aims to enhance how Jumia connects with its users through tailored communication across various channels.
With the new collaboration, Jumia is set to deliver more targeted messages at the right time via emails, push notifications, and its mobile app, ensuring a seamless and improved user experience.
Why Jumia Chose MoEngage
Fatma Hamdi, Jumia’s Group Director for Growth, explained the rationale behind choosing MoEngage as a partner. She stated, “We needed a platform that could keep up with our fast-paced, technology-driven business. MoEngage stood out by offering advanced tools to create a unified customer view while remaining compliant with data protection regulations.”
Hamdi emphasized that the partnership will not only help Jumia strengthen its customer relationships but also boost customer retention and lifetime value.
MoEngage’s Role in Supporting Jumia
Kunal Badiani, Regional Vice President for Growth and Strategy at MoEngage, expressed excitement about the collaboration. “We are thrilled to contribute to Jumia’s growth and innovation journey. Our tools are designed to help brands improve their engagement strategies, and we look forward to enabling Jumia to connect with its customers more effectively.”
MoEngage’s expertise in customer engagement, combined with its reliable support, positions Jumia to offer more tailored and meaningful interactions, setting a new benchmark for e-commerce in the region.
Enhancing the Future of Customer Engagement
This partnership marks a pivotal shift in how businesses engage with customers in Africa. By leveraging data-driven insights and personalized communication strategies, Jumia is poised to reshape the e-commerce experience on the continent and beyond.
The Jumia-MoEngage collaboration highlights the growing importance of innovation and partnerships in delivering customer satisfaction and driving business success in Africa’s competitive e-commerce landscape.