The maiden edition of Nigeria’s first Afrobeat reality show, Naija Star Search, will kick off on September 4 on StarTimes’ ST Nollywood channels.
The show, which aims at sustaining the Afrobeat culture and nurturing young talent, is an initiative of StarTimes in association with Kennis Music.
According to the organisers, the judges led by music label executive, Kenny ‘Keke’ Ogungbe; music producer, ID Cabasa as wel as singer, Asha Gangali have selected 18 contestants, and would look for authenticity, potential, originality and street credibility among the talents.
Aside contestants battling for N10 million prize, the top seven finalists from the show would be groomed by the Kennis Music label and given a platform to turn their raw talents into superstars.
Speaking at the unveiling, StarTimes’ Chief Operations Officer, Tunde Aina said, “Naija Star Search is fashioned to be an exclusive Afrobeats show, the first of its kind in the country. Contestants will perform only Naija songs, starting with the classics and contemporaries to warm their vibes (ginger their swagger), and then sing original songs composed by themselves.
“With guidance and criticism from the judges, these talents will be schooled in the art and business of Afrobeat music for the next three months. Ultimately, the goal is to discover the next promising talents with the potential to blow.