Netflix CEO Believes Streaming Has Made the World ‘Safer’

Ted Sarandos, co-chief executive of Netflix, has articulated his belief that streaming platforms like Netflix are not only enriching cultural experiences but also contributing to making the world a safer place.

In a recent interview on the tech podcast Hard Fork, Sarandos expressed his perspective on the positive impact of streaming. Since assuming his role in 2020 alongside co-chief executive Greg Peters, Netflix has experienced significant growth, reporting $9.37 billion in revenue for the first quarter of 2024 and adding 9.3 million new subscribers globally.

Sarandos highlighted the role of streaming in fostering empathy and understanding across cultures. He pointed to films like the 2011 Oscar-winning Iranian drama “A Separation,” which depicts the challenges faced by a middle-class couple in Iran. According to Sarandos, such stories help audiences worldwide recognize their shared humanity and common experiences.

“Storytelling makes the world a smaller, safer place,” Sarandos remarked, emphasizing how Netflix’s global reach allows diverse narratives to resonate with audiences globally.

Discussing the success of the series “Baby Reindeer,” which originated in the UK but gained popularity worldwide through Netflix’s algorithm-driven recommendations, Sarandos underscored the platform’s ability to amplify authentic stories that resonate universally. The series, which explores the struggles of a comedian dealing with a female stalker, has captivated global viewers with its compelling narrative.

Reflecting on Netflix’s impact, Sarandos believes that the platform’s algorithms facilitate a diverse selection of content, creating a global melting pot of storytelling that enhances cross-cultural understanding and appreciation.

As Netflix continues to expand its global footprint and influence, Sarandos remains committed to leveraging the platform’s reach to promote empathy, cultural exchange, and ultimately, a safer global community through the power of storytelling.

This vision aligns with Netflix’s broader strategy of curating diverse content and expanding its global audience base, reinforcing its position as a leader in the streaming industry dedicated to enriching the lives of viewers worldwide.