New Balance Launches “Urgent Red” Minimus M10 Ahead of Fall 2025
New Balance is stepping confidently into the “low-profile” sneaker space with the latest colorway of its Minimus M10 model, now arriving in a striking “Urgent Red.” The brand, already known for leading various sneaker trends – from tech runners to loafer hybrids – is now using the Minimus M10 to quietly assert itself in the slim-sole segment.
Originally designed with trail running in mind, the Minimus M10 is being reimagined for style-conscious wearers. The updated “Urgent Red” edition delivers a high-visibility punch, blending vivid pinkish-red hues across its synthetic upper. The contrast comes with a toned-down sole unit in black, white, and grey – creating balance and broadening its appeal beyond outdoor terrain.
While the silhouette had a moment in 2024 thanks to a collaboration with Action Bronson, this new release signals a wider push by New Balance to bring the model into mainstream rotation. The textured construction and athletic pedigree now serve as assets, setting the M10 apart from an increasingly crowded landscape of minimalist sneakers.
The New Balance Minimus M10 “Urgent Red” is currently available on NewBalance.com, with a retail price of $120.
