Nike Postpones Launch of Kim Kardashian-Backed Activewear Line Amid Production Delays
Nike has delayed the launch of its much-anticipated activewear collaboration with reality star and entrepreneur Kim Kardashian, pushing back plans for a spring debut due to reported production setbacks.
The collection, known as NikeSkims, was first unveiled in February with promises to “redefine the global fitness and activewear industry” by combining Nike’s performance legacy with Skims’ popular shapewear innovation. However, a source familiar with the matter confirmed that the launch has been postponed, with no new release date announced.
While initial excitement surrounded the collaboration, specific details remain scarce. No pricing or product imagery has been made public, and the dedicated webpage for the collection has not been updated since the original announcement.
NikeSkims marks a significant first for Nike, as it represents the brand’s inaugural joint venture with an external fashion label to create an entirely new product line. Historically, the company has favored acquisitions or collaborations with high-profile athletes, such as its long-standing partnership with Michael Jordan, rather than teaming up with outside brands.
The move to broaden Nike’s appeal comes at a time when the sportswear giant is navigating a period of uncertainty. Under the leadership of CEO Elliott Hill, the company is working to regain its footing in the increasingly competitive activewear market, where rivals like Lululemon, Alo Yoga, and even budget-friendly Old Navy have gained ground.
Nike’s stock has dropped 20% so far this year, reflecting growing investor concern over strategic missteps and slowing consumer demand. The company is currently recalibrating its product strategy, including limiting supply of legacy sneaker models such as the Air Force 1 and Pegasus in a bid to restore exclusivity and drive full-price sales.
It has also introduced price increases across some categories, though it has not directly attributed the hikes to rising U.S. tariffs. Instead, the brand says adjustments are part of routine seasonal planning.
Nike is scheduled to release its quarterly earnings on Thursday, June 26. Analysts will be watching closely for updates on the brand’s direction – especially as anticipation builds for what could be one of its most high-profile fashion collaborations to date.
