Nike to Increase Product Prices Amid Global Trade Uncertainty
Sportswear giant Nike has announced plans to raise the prices of several products starting June 1, with adjustments set to affect a broad range of items including footwear, apparel, and equipment.
According to the company, the decision is part of its regular “seasonal planning” process. While no direct reference was made to the ongoing uncertainty surrounding U.S. tariffs under former President Donald Trump’s trade policies, analysts suggest the move reflects broader global economic pressures.
Under the new pricing structure, Nike shoes priced above $100 will see increases of up to $10. Clothing and equipment items are also set to go up by $2 to $10. However, popular models like the Air Force 1 and footwear under $100 will not be affected. Additionally, children’s products and Jordan-branded apparel and accessories are exempt from the hikes.
“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” a Nike spokesperson said.
The move comes amid heightened concerns in the retail industry over potential tariff-related price surges. Rival brand Adidas recently warned that U.S. levies could result in cost increases for bestselling trainers such as the Gazelle and Samba.
The pricing adjustments are being introduced just weeks before the expected expiration of a temporary suspension on newly announced U.S. tariffs. Many of these so-called “reciprocal tariffs,” which were announced in April, target imports from Asia—home to most of Nike’s manufacturing. Countries like Vietnam, Indonesia, and China have faced import duties ranging from 32% to 54%, increasing cost pressures for companies reliant on overseas production.
In a related development, Nike also revealed it will resume selling its products directly through Amazon in the U.S. This marks a reversal from its 2019 decision to cut ties with the e-commerce giant in a bid to drive more traffic to its own stores and website.
The United States remains Nike’s largest market, accounting for the bulk of sales in North America. However, the company has struggled with declining demand in recent quarters, limiting its ability to maintain premium pricing across product lines.
