Reebok Honors Allen Iverson Documentary With Special Engine A and Answer III Releases
Reebok is paying tribute to basketball legend Allen Iverson with a new footwear collection tied to the release of the Prime Video docuseries Allen Iv3rson, which explores the Hall of Famer’s life and career in unprecedented depth.
To mark the launch of the limited series, the sportswear brand is revisiting Iverson’s roots at Bethel High School in Hampton, Virginia – the place where his basketball journey began. The new Reebok Engine A arrives in two vibrant colorways, yellow and green, inspired by Bethel High’s signature school colors.
The choice of the Engine A model carries symbolic weight: it’s the first basketball silhouette introduced under Reebok’s revitalized basketball division, now helmed by Iverson and fellow NBA icon Shaquille O’Neal.
In addition to the Engine A releases, Reebok is also reintroducing two editions of Iverson’s classic Answer III, further celebrating his legacy on and off the court.
The collection underscores Reebok’s renewed commitment to honoring Iverson’s influence – both as an athlete and a cultural figure – while connecting a new generation of fans to one of basketball’s most iconic stories.
