Reminisce Claims Money, Not Music, Drives Hit Songs in Today’s Industry
Nigerian rapper Reminisce has stated that financial backing, rather than the quality of the music itself, is now the key factor in determining whether a song becomes a hit.
During an appearance on the I Said What I Said podcast, the rapper shared his perspective on the evolution of the music industry, noting that the emphasis has shifted from musical talent to substantial marketing budgets. According to Reminisce, the current industry landscape is driven by investment rather than artistry.
“The game has now changed to another phase. The phase where you now have to spend money to get hits,” he explained. “Money now produces hits, not music anymore. That’s the phase we are in now. Whatever song you see [popping], go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore.”
