Bud Light’s decades-long reign as the top beer on tap in U.S. bars has officially come to an end, as Michelob Ultra has now taken the top spot. According to data from Draftlines Technologies, which tracks over 1 million draft lines across the country, Michelob Ultra surpassed Bud Light in share of U.S. draft taps…
Bud Light, once the leading beer in the United States, has now slipped to third place in the market following a challenging year marked by a significant boycott. According to data from NIQ shared by Beer Marketer Insights, Michelob Ultra, also brewed by Anheuser-Busch, has overtaken Bud Light to become the second-best selling beer in…
Anheuser-Busch InBev, the world’s largest brewer, faced a significant setback, potentially losing over $1.4 billion in sales due to a boycott following its brief collaboration with a transgender influencer to promote Bud Light beer. Despite reporting record revenues for 2023, Anheuser-Busch InBev acknowledged that its US business suffered from the fallout of the boycott, with…
Anheuser-Busch InBev, the brewer behind Bud Light, makes history by becoming the inaugural beer sponsor for the next three Olympics and Paralympic Games, opting to feature its non-alcoholic brand, Corona Cero, in a groundbreaking move. Breaking the traditional mold of established beer brands as sponsors, AB InBev aims to promote responsible consumption globally through Corona…
As the beer industry navigates the ebbs and flows of 2023, the spotlight shifts to anticipated trends shaping the landscape in 2024, with Anheuser-Busch InBev (BUD), the producer of Bud Light, eyeing a significant comeback. Amidst the aftermath of the boycott faced by Anheuser-Busch InBev, competitors such as Constellation Brands (STZ) and Molson Coors (TAP)…
Anheuser-Busch InBev, the world’s largest brewer, saw a spike in overall sales owing to higher prices but continued to face challenges in the United States due to declining Bud Light revenues. During the third quarter, the company reported a significant 13.5% decline in third-quarter US revenue per 100 litres, a crucial metric in beer sales,…
The Bill and Melinda Gates Foundation Trust has shown a vote of confidence in Anheuser-Busch, the parent company of Bud Light, by purchasing 1.7 million shares valued at approximately $95 million, according to recent regulatory filings. This investment comes at a challenging time for the beer conglomerate, which has experienced a significant decline in sales…
Modelo Especial, a Mexican-made beer, has reclaimed the title of the top-selling beer in the United States for the second consecutive month, surpassing Bud Light. According to data from NIQ provided to consulting firm Bump Williams, Modelo Especial secured 8.7% of overall beer sales for the four-week period ending on July 1, surpassing Bud Light’s…
In a significant shift, Modelo Especial, the Mexican lager brewed by Constellation Brands near Mexico City, has emerged as the top-selling beer in May, dethroning Bud Light from its longstanding position. This development further highlights the challenges faced by the Anheuser-Busch brand, particularly after a transgender influencer’s Instagram post featuring a customized Bud Light can…
