Ice Cube Secures $10 Million Deal as BIG3 League Sells First Franchise Team
Ice Cube’s BIG3 League has entered into a groundbreaking $10 million deal as it embarks on a significant transition, establishing geographical ties to its teams for the first time since its inception in 2017. The 3-on-3 basketball league, known for its innovative format and star-studded lineups, will now anchor teams to specific cities, starting in…