Theophilus Akhimie Speaks on Afrobeats’ Global Impact and the Headies Awards

Theophilus Akhimie, a U.S.-based Nigerian brand and marketing expert, and an avid enthusiast of the entertainment industry, is eagerly looking forward to the forthcoming 2023 edition of the prestigious Headies Awards.

The event promises to be an electrifying celebration of Afrobeats’ growing explosion and the remarkable achievements of Nigerian musical artists worldwide.

Among the numerous award categories, one that has particularly captured Akhimie’s attention is the ‘Best Male Artiste,’ featuring an impressive lineup of prominent music stars, including Asake, Rema, Kizz Daniel, Ruger, Omah Lay, and Burna Boy. Another standout category for Akhimie is the ‘Best Female Artiste Category,’ where talented artists Tems, Simi, Ayra Starr, and Tiwa Savage have been nominated for the highly coveted award category.

Still on the growth and dynamics of the music industry, Akhimie points out that as of 2021, the Nigerian music industry had emerged as a significant economic force, generating over $2 billion in revenue annually, solidifying its position as one of the largest music industries globally.

He explained that this remarkable growth is fueled by the increasing popularity of digital streaming and downloads, which form the backbone of revenue generation. The music industry has also become a major employer, providing numerous job opportunities and contributing significantly to the country’s economic development.

The brand aficionado also highlights the industry’s global reach, with over 30 million monthly listeners worldwide. This achievement reflects the vibrancy and creativity of Nigeria’s people and the profound impact they have had on the international music scene.

Akhimie expresses his optimism for the future, emphasizing that the current achievements in the music industry are only the beginning. He believes that the potential for further growth is enormous and that what the world is witnessing is just the tip of the iceberg.

According to Akhimie, digital music platforms, such as Boomplay, iTunes, and Spotify, have played a vital role in the industry’s growth, enabling Nigerian artists to reach audiences worldwide and increasing their chances of success.

“The Afrobeats genre, in particular, has gained immense popularity in recent years, not only in Nigeria but also across the globe. Akhimie attributes this trend to the exceptional work of popular Nigerian musicians, including Wizkid, Burna Boy, Davido, and Tiwa Savage. Their collaborations with international acts have further contributed to creating a distinct sound that resonates with audiences worldwide,’ he enthused.

Theophilus Akhimie looks forward to the Headies Awards as an opportunity to celebrate the exceptional talents of Nigerian artists and witness the continuous growth and impact of the country’s music industry on the global stage.

Theophilus Akhimie is a prominent brand and marketing expert based in the United States. With a passion for the entertainment industry and a keen interest in Nigerian music, he has closely followed the rise and global influence of Afrobeats music.