TikTok Announces Major Layoffs in Operations and Marketing Departments

TikTok is preparing to implement significant layoffs across its global operations and marketing teams, according to employees briefed on the plans. The cuts will impact departments responsible for user support, communications, content, and marketing. The company’s current global user operations team will be disbanded, with the remaining staff reassigned to the trust and safety, marketing, content, and product teams.

The news, initially reported by The Information, has yet to receive an official comment from TikTok. Employees were informed of the layoffs on Tuesday evening, following the report, through a message from Adam Presser, TikTok’s head of operations, and Zenia Mucha, Chief Brand and Communications Officer.

The decision to lay off staff has been under consideration for almost a year, delayed by recent turnover within TikTok’s marketing, trust and safety, and operations teams. The layoffs are unrelated to the current legal and political challenges the company faces in the United States, which include the potential for a nationwide ban of the app.

While the exact number of employees affected remains unclear, The Information suggests that a “large percentage” of the approximately 1,000 workers in the impacted teams may be laid off. TikTok reported having 7,000 employees in the United States as of 2023.

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