TikTok Star Peller Signs Ambassador Deal with Nigerian Growth Platform, The Owlet

Nigerian content creator and social media sensation, Habeeb Hamzat, popularly known as Peller, has landed a brand ambassador deal with The Owlet, a fast-growing digital growth platform dedicated to helping creators thrive online.

Peller, who commands a following of over 20 million across platforms, shared the news in an emotionally charged Instagram video that revealed the lesser-known challenges behind his rise to fame. Stepping away from his signature comedic style, he recounted the struggles of his early career.

“There was a time when I posted and got nothing—no likes, no comments, no engagement,” he said, recalling his early frustrations as a budding creator.

The turning point, he revealed, came when he began using The Owlet. The Lagos-based platform, which launched in 2020, offers social media marketing tools, SEO services, and tailored growth strategies to creators. “They didn’t just promote my posts—they built a strategy, brought real people, and gave me the kind of growth that sticks,” Peller explained.

According to him, The Owlet helped sharpen his online visibility and professional edge, leading to more collaborations and wider recognition. “They made me show up like I was always meant to. Suddenly, my name was everywhere.”

Since its inception, The Owlet has gained traction among Nigerian digital creatives and small businesses for offering accessible, budget-friendly solutions focused on authentic engagement rather than inflated metrics. It supports growth across platforms like TikTok, Instagram, and YouTube, and has played a role in elevating the profiles of some of the country’s top online talents.

The partnership with Peller marks a significant milestone for both parties and underscores the growing demand for strategic digital support in Nigeria’s creator economy.

As he addressed fellow content creators, Peller left a message of encouragement: “If you’ve got the talent and vision, what you need is visibility. Let The Owlet make them see you.”

For aspiring creators looking to scale their online presence, The Owlet’s tools and support remain available at the-owlet.com, with the promise of turning raw content into powerful personal brands.