Video Games Industry Flourishes in Northern Ireland, Fueled by Local Talent
Northern Ireland’s video game industry is seeing remarkable growth, with local developers like Jordan Bradley at the forefront of its expansion. Bradley, who nurtured a lifelong love for dinosaurs, turned a lockdown idea into what she hopes will become a successful video game. The result is Amber Isle, a charming life simulation and shopkeeping game where players inhabit a world of friendly dinosaurs.
“Dinosaurs have been my obsession since childhood,” Bradley shared with BBC News NI. “It’s something I never grew out of.”
Bradley founded Ambertail Games, the studio behind Amber Isle, in 2020 during the pandemic, starting in the spare bedroom of her Belfast apartment. With a £1.2 million investment and the creation of 40 jobs, including 10 full-time roles, the game has drawn significant attention, even securing the backing of UK gaming giant Team17.
“At a time when we were all stuck indoors, I wanted to create something happy and non-urgent,” Bradley explained. “It’s been tough, but I wouldn’t have chosen any other path.”
Northern Ireland’s gaming sector is more vibrant than many might think. NI Screen reports around 40 active gaming companies in the region. Kerry Michelle O’Brien of NI Screen highlighted the growing career opportunities for young people. “There’s real potential here,” she said, adding that local events like “Play My Demo” showcase the region’s talent.
Belfast Metropolitan College is also contributing to this boom, offering courses in game art, design, and Esports. Michael Smyth, a tutor at the college, noted, “We’re seeing more students secure placements and opportunities within the industry.”
Esports, too, is gaining global recognition, with players like Belfast Met student Adam Dzida eyeing a future in professional gaming. “I see Esports getting bigger over time,” Dzida said, as the industry continues to rise on the international stage.
With its unique combination of local talent, educational support, and growing industry demand, Northern Ireland is becoming a thriving hub for video game development.