Why Do Women’s Haircuts Cost More Than Men’s?

Women often find themselves paying significantly more than men for haircuts, sparking debates over whether this is justified or an example of the so-called “pink tax,” where products and services targeted at women cost more than those for men.

Data shows the disparity in prices is real. According to Square, a payment systems provider, the average cost for a women’s haircut in the U.S. last year was $51.71, compared to $34.56 for men. In South Dakota, the cheapest women’s haircut was $31.43, while the cheapest men’s haircut was $21.59.

In the UK, a 2020 YouGov survey found that women paid an average of £31.99 ($40.80) for a basic haircut, including a wash and blow dry, compared to £12.17 ($15.50) for men. Over a year, women typically spent £135 ($172) on haircuts, while men spent £70 ($89).

The reasons behind these price differences are complex. Tara Farmer from Fash notes that women’s haircuts often take more time and involve longer hair, additional styling products, and techniques. This, combined with the variety of experiences customers seek—from luxurious, time-consuming services to quick trims—complicates the issue.

Fred Jones of the Professional Beauty Federation of California explains that the diverse services and skill levels in the industry make it hard to determine if women are charged more simply because of their gender. He emphasizes that the industry has no interest in discriminating, as it would harm business reputations.

However, Kristin Rankin, a New York City hairstylist and founder of the Dresscode Project, advocates for eliminating gender-based pricing. Rankin argues that haircuts should be based on the length of hair or the time it takes to cut, promoting inclusivity and preventing misgendering, which can have significant psychological impacts.

Goldie x Bob, a Denver-based salon, switched to gender-neutral pricing five years ago. Clients are now charged based on the time and expertise required, rather than gender. Liz Burns, the salon’s founder, and Ashlie Heath, the manager, report that this approach has attracted more men and non-binary customers.

The conversation about gender-based pricing in haircuts continues to evolve, with many calling for a more inclusive and fair approach. As Rankin puts it, “Hair has no gender at all. It is literally dead cells on the top of your head.”