50 Cent Secures Another NBA Franchise Deal With The Sacramento Kings
American rapper and businessman, 50 Cent has locked down a new partnership, which will see the Sacramento Kings will embark on a multi-year partnership with philanthropist and entrepreneur Curtis “50 Cent” Jackson’s premium wine and spirits company, Sire Spirits, and his charity, the G-Unity Foundation.
The joint effort will continue the Kings’ mission to empower diverse companies.
To prove this, Sire Spirits will become the official premiere champagne partner.
In addition, Jackson’s G-Unity Foundation and the Kings will provide the Sacramento youth with scholarships throughout the season.
50 Cent will also get candid about his career path and the G-Unity Foundation during a dinner for the Kings and Queen Rise Co-Ed Youth Sports and Mentoring League players and coaches. The youth will have a chance to win giveaways, play games, and enjoy a performance by the 916 Crew.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” said Sacramento Kings Owner and Chairman Vivek Ranadivé, in a press release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”