Coca-Cola Revives ‘Share a Coke’ Campaign to Foster Real-World Connections
Coca-Cola has announced the return of its iconic Share a Coke campaign, aiming to bring people together in an era where digital interactions often replace face-to-face connections. The company revealed the relaunch on its website, stating that the 2025 edition will blend nostalgia with new interactive features to engage a younger, socially driven audience.
Originally introduced in Australia in 2011, Share a Coke became a global phenomenon by replacing the brand’s logo on bottles and cans with popular first names, encouraging personal connections. Now, as Gen Z seeks more meaningful social interactions, Coca-Cola is refreshing the campaign with a modern twist.
Starting in April, personalized Coca-Cola bottles and cans will roll out in over 120 countries, featuring names and scannable QR codes. These codes will link consumers to an interactive digital hub where they can create customized labels and share moments through the Share a Coke Memory Maker platform.
Coca-Cola is also amplifying the campaign with high-impact outdoor advertising, influencer partnerships, and exclusive ‘Share a Meal’ bundles at select McDonald’s locations worldwide. In addition, a short film titled The Magic of Sharing will celebrate the joy of togetherness.
Commenting on the revival, Islam ElDessouky, Global VP of Creative at Coca-Cola, said, “We’re taking ‘Share a Coke’ to new heights, offering fresh experiences that turn digital connections into real-world memories.”
By reintroducing the campaign with a focus on digital engagement and in-person interaction, Coca-Cola aims to reinforce the power of simple gestures— – one bottle at a time.
