Ditto Music Expands into Nigeria with New A&R Appointment
Global music distributor and record label services company, Ditto Music, has expanded its operations in Africa by appointing a new A&R representative in Nigeria.
Adeyemi Akinnigbagbe has been named the A&R Label Services Representative for Ditto Music in Nigeria. In this pivotal role, Akinnigbagbe will lead the company’s artist and repertoire initiatives in the country, aiming to boost Ditto Music’s presence and impact in the region.
“I am thrilled to embark on this journey with Ditto Music and to contribute to the growth of Nigeria’s music scene,” Akinnigbagbe said. “I am passionate about championing the diverse voices and sounds of our country, and I look forward to collaborating with exceptional artists and amplifying their careers through Ditto Music’s innovative services.”
Ditto Music has a history of working with renowned global artists such as Chance the Rapper, Ed Sheeran, and Stormzy, as well as African artists including Sarkodie, Darkoo, Priddy Ugly, and Del B.
Commenting on the appointment, Ditto Music’s Regional Manager for Africa, Wendy Verwey Bekker, said, “It’s fantastic that Yemi Energy has joined our team at this exciting time. There’s a cultural transition taking place in the global music business, and Africa is becoming progressively influential. With Nigeria as a key focus, Yemi is uniquely qualified for this pivotal role in growing our roster and relationships, and representing Ditto Music in Nigeria.”
With a deep understanding of the local music landscape, Akinnigbagbe aims to enhance Ditto Music’s footprint in Nigeria. Promising artists such as Liya, Ichaba, and Taiyel have already joined the roster, and according to Akinnigbagbe, this is just the beginning.
Ditto Music, known for its comprehensive music distribution and publishing services, allows artists to release their music on platforms like Spotify, Apple Music, TikTok, Audiomack, Boomplay, and Amazon Music while keeping 100% of their royalties.
Ditto Music’s latest expansion into Nigeria highlights its commitment to nurturing talent across Africa. The new Nigerian office joins the company’s established presence in South Africa and Ghana, reinforcing Ditto Music’s dedication to supporting the continent’s vibrant music industry.
