GTA 6 Trailer Hits 250 Million Views, Breaks Records Without Breaking a Sweat
Nearly five months after its release, the official trailer for Grand Theft Auto VI continues to dominate the gaming world – despite being the only official content released by Rockstar Games so far. Uploaded on December 4, 2023, the trailer has now crossed two staggering milestones: over 250 million views and 1 million comments on YouTube.
The numbers underscore the immense anticipation surrounding the next installment of the Grand Theft Auto franchise, which hasn’t seen a new mainline release since 2013. While Rockstar has remained tight-lipped about further updates – offering no additional trailers, screenshots, or even concept art – fans remain on high alert for any hints about a potential launch later this year.
Much of the speculation now revolves around Take-Two Interactive’s upcoming earnings call, where investors and fans alike hope to hear more about the game’s release timeline. For now, the December trailer remains the only official glimpse into the highly anticipated open-world title.
Despite the lack of fresh material, Rockstar’s minimalistic marketing approach is proving wildly effective. The trailer’s viral performance has kept the game at the forefront of online conversation and gaming culture. Industry watchers estimate that a video with this level of viewership could potentially generate close to $1 million in ad revenue – though that’s likely pocket change for a company whose last installment, GTA V, became one of the best-selling games of all time.
With fans desperate for more and Rockstar keeping its cards close to the chest, GTA 6 continues to build momentum – without even trying.
