Kanye West and Adidas Instagram ‘Feud’ Explained
Kanye West is no stranger to getting into online feuds with notable names and brands.
As reported by The Sun, during Labor Day weekend 2022, the rapper-turned-fashion-mogul lashed out at Adidas – who manufactures his Yeezy line.
Why is Kanye West angry at Adidas?
Ye believes that the higher-ups at Adidas are making decisions about his Yeezy brand without his approval.
Further, he’s convinced they’re stealing his design ideas and slapping them on Adidas-branded shoes.
West has demanded that Adidas release him from his contract – which is supposed to run through 2026 – due to their alleged breach of its terms.
He posted on social media saying whether the company keeps him, or lets him go: “It’s going to cost you billions”.
In September 2022, West threatened to continue posting until the situation was been solved.
The U.S. Sun reached out to Adidas for comment but has not heard back.
Who Has Kanye West Personally Targeted at Adidas?
Kanye West has personally waged war on the brand’s CEO, Kasper Rørsted, with a mock obituary page from the New York Times reading: “Kasper Rørsted also dead at 60.”
West has also made fun of Adidas SVP and general manager Daniel Cherry.
He posted a photo of Cherry on Instagram, with the caption: “hi my name is DC I was hired by recently deceased Kasper without YE’s knowledge to run the most culturally influential brand in the world I got ideas Starting with this hat They gave me the job over Mark Minor because they love my hat idea Damn I miss Kasper.”
In addition to Rørsted and Cherry, West has been sharing and captioning headshots of various members of the Adidas supervisory board.
Ye also went on to post about CCO Alasdhair Willis, asking: “How can you let adidas do what they’ve done?”
But then quickly asked fans to “take down any meme” of Willis, saying: “I believe this is a good guy and he will actually call me and actually help.”
What Kanye West products do Adidas manufacture?
Adidas manufactures Kanye West’s YEEZYs.
While many know YEEZYs as sneakers, the collaboration has also produced shirts, jackets, track pants, socks, slides, women’s shoes, lingerie, and slippers.
The first shoe model was released in 2015.
This article was originally published on The Sun.
