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Liverpool: The Most Expensive Shirt Sponsorship Deal in History

Standard Chartered have been Liverpool’s shirt sponsor for the last 12 years, and the current deal comes to an end next summer.

It was last renewed in May 2018, when it was agreed that Liverpool would earn 46 million euros annually through this sponsorship.

The Reds are now looking to secure a shirt sponsorship deal worth 94m euros per year, which would be the most expensive deal of its type in history.

It would surpass Real Madrid’s agreement with Emirates, through which Los Blancos earn over 70m euros annually.

Liverpool are in conversations to have their deal with Standard Chartered extended, but they are also open to agreeing a deal with a new sponsor.

It reflects the transformation that The Reds have undergone in previous seasons, from a team competing for Champions League qualification to one regularly lifting trophies.

In Talks With Cryptocurrency Companies

Liverpool could become the first Premier League club to have a cryptocurrency firm as their main shirt sponsor, according to The Athletic.

The Reds have so far received offers from a ‘blockhain’ platform and a cryptocurrency exchange.

However, any agreement would be subject to the approval of the club’s supporters, which currently looks unlikely.

The Reds launched a number of NFTs in April, which provoked a serious backlash from their supporters.

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