Logan Paul and MrBeast Unveil Healthier Alternative to Lunchables with ‘Lunchly’
YouTube sensations Logan Paul, MrBeast, and KSI have launched a new meal option aimed at providing a healthier alternative to Lunchables, a popular choice in the school lunch market. The trio’s new product, called Lunchly, combines their well-known brands into one all-in-one meal, targeting their vast and young fan base.
Lunchly offers a selection of meal choices such as pizza, nachos, or turkey and cheese with crackers, paired with Prime Hydration, a sports drink co-founded by Paul and KSI, and a Feastables milk chocolate bar created by MrBeast. The product is marketed as a “better-for-you” option, with Paul stating in a press release that Lunchly is aimed at disrupting the school lunch market, which has been “dominated by Lunchables” since his childhood.
Lunchly claims to be a healthier choice due to its use of Prime, which contains more electrolytes than Capri Sun, and Feastables chocolate, which has less sugar compared to traditional candy bars like Kit Kat or Crunch.
The launch comes as Kraft Heinz, the owner of Lunchables, recently adapted its product lineup to meet federal school lunch guidelines by adding healthier options such as fresh fruit. However, a 2024 Consumer Reports study found that school-served Lunchables kits still contained higher sodium levels than their store-bought counterparts.
Logan Paul, KSI, and MrBeast have proven their ability to build successful brands, with Prime Hydration sales challenging major competitors like Gatorade and BodyArmor. Jeffrey Klineman, editor-in-chief of BevNet, noted that Prime’s success lies in its appeal to younger consumers, saying, “Paul is way more appealing to a 13-year-old than a juice box.”
Lunchly is expected to leverage the influencers’ popularity to introduce this alternative in the competitive lunch market.
