Lots of Musicians Not Connecting with Fans – Tiwa Savage
Renowned Nigerian afrobeats artist Tiwa Savage has stressed the importance of fostering genuine relationships with fans, describing it as a crucial aspect of an artist’s success beyond music.
During a recent appearance on the Shopping the Sneakers podcast, Savage shared her insights on how artists can maintain relevance by connecting with their audiences on a personal level.
“It’s not just about the music; it’s your fanbase and your brand,” she said. “You’ve got to think of your fashion and be relatable. A lot of times, artists are just putting out music without truly connecting with their fans.”
Savage highlighted how afrobeats icons like Wizkid, Davido, and Burna Boy have solidified their global influence by establishing strong bonds with their followers.
“Look at Wizkid, Davido, and Burna Boy — they’ve built strong relationships with their fanbases. Their fans love their lifestyles and remain engaged, whether or not they’re releasing music. That’s why they’re always in the conversation,” Savage explained.
She emphasised the value of cultivating a dedicated fanbase, noting that an artist’s strength lies in the support they receive from their followers. “You are only as good as your team,” she added.
Tiwa Savage’s comments shed light on the evolving dynamics of the music industry, where branding, relatability, and consistent fan engagement are just as important as producing hits.
