PUBG MOBILE Launches NARUTO Shippuden Collaboration, Unveils ₦1m Dance Challenge in Nigeria
PUBG MOBILE has rolled out one of its biggest collaborations to date, introducing a major in-game partnership with the popular anime series NARUTO Shippuden alongside a series of activities aimed at engaging its Nigerian gaming community.
To mark the release of the latest version update, the mobile gaming platform staged a themed flashmob in Ikeja, Lagos, turning one of the city’s busiest commercial hubs into a Naruto-inspired experience. The event attracted gamers, anime enthusiasts, cosplayers, dancers, content creators and shoppers, who participated in performances, cosplay displays and interactive activities inspired by the iconic Japanese franchise.
Popular content creators Jarvis and Cloutdipson joined fans at the activation, while dance groups and Naruto cosplayers recreated scenes and signature moves from the collaboration, creating a blend of gaming, anime culture and local entertainment that generated significant engagement across social media platforms.
The update introduces a dedicated NARUTO Shippuden-themed game mode, allowing players to explore environments inspired by the Hidden Leaf Village. The new content includes familiar anime landmarks, themed battlegrounds, customised lobby designs, loading screens, visual effects and music based on the Naruto universe.
A major feature of the update is the Nine-Tails Event, where players temporarily work together to defeat the legendary beast. Upon defeating it, participants receive chakra that enables them to activate a powerful Tailed Beast Transformation, introducing a cooperative gameplay element before the traditional battle resumes.
PUBG MOBILE is also offering players access to more than 12,000 UC worth of Naruto-themed in-game content at no cost. The rewards include permanent character outfits, exclusive voice packs, themed lobby customisations, collectible items and signature emotes. Players can also participate in ninja progression missions, collection events, personality quizzes and leaderboard challenges to unlock additional rewards.
As part of the campaign, PUBG MOBILE has launched the PUBG MOBILE x NARUTO Dance Challenge, which will run from July 10 to July 25, offering a total prize pool of ₦1 million.
Participants are required to recreate the collaboration’s official dance using the PUBG MOBILE TikTok filter before sharing their entries on TikTok and Instagram with the hashtag #PUBGMXNARUTO. The winner will receive ₦500,000, while the first and second runners-up will take home ₦300,000 and ₦200,000 respectively.
According to the company, the collaboration is designed to extend beyond gameplay by combining immersive in-game experiences with community events and creator-led activities.
The latest version is available for download free of charge on both the Apple App Store and Google Play Store.
