QATAR 2022: Cristiano Ronaldo, Lionel Messi Team Up for Louis Vuitton Campaign
World football stars Lionel Messi and Cristiano Ronaldo played off the football pitch in a photo of Louis Vuitton campaign, which has now gone viral.
Ronaldo and Messi took the internet by storm with a photo on featuring Saturday, featuring both iconic players in an advert for the French luxury fashion house and company Louis Vuitton.
Louis Vuitton seems to have done the impossible by getting the two football icons together to play nicely off the pitch, with a nice and quiet classic board game.
The photo of the fashion house campaign showed the two stars playing chess on top of a Louis Vuitton suitcase, using the signature squares as spaces for their pieces.
The photo has gained over 50 million likes combined on their official Instagram accounts sparking the conversation as to who is the greatest football player in this era.
In a message accompanying the photo on its verified Instagram page, Louis Vuitton stated, “Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton.
“In addition to a long tradition of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of the most talented football players today,” it added.
Recall that Ronaldo and Messi have endured decades of rivalry in the global football scene. The Argentine finished second to Ronaldo at the 2008 Ballon d’Or award.
Louis Vuitton’s decision to bring Ronaldo and Messi together for an advert is creative, a strategy that has sparked curiosity and debate as to why the football stars where paired in a game of chess.
Meanwhile, the chess position adopted in the photo of Ronaldo and Messi, according to multiple sources, was derived from Magnus Carlsen and Hikaru Nakamura’s draw in 2017.
Ever since the battle in Rome between Manchester United and Barcelona, Ronaldo and Messi are yet to meet in the final of the Champions League or World Cup.
According to several predictions, should Portugal and Argentina top their respective group, they will have a chance to meet on the biggest football stage.
