Rema’s Rebranding: Three Key Changes
Rema has evolved from a promising Nigerian artist into a global Afrobeats sensation in just five years.
Since his 2019 signing with Mavin Records, Rema’s debut hit, “Dumebi,” catapulted him to international fame. His unique approach to Afrobeats and youthful charm have garnered him over a billion streams and top-charting hits worldwide. His track “Calm Down” even reached number three on the Billboard Hot 100, thanks to a remix featuring Selena Gomez. Rema’s accolades include the MTV Video Music Award for Best Afrobeats Video and the Billboard Music Award for Top Afrobeats Song.
However, Rema’s journey isn’t just about his musical success. His evolving image and online presence have also captured fans’ attention. Here are three recent changes that have sparked conversation around the Afrobeat star:
His Look
Rema’s signature style has undergone a noticeable transformation. Initially known for his dreadlocks and balaclava, he experimented with a shorter, blonde cut in 2020. More recently, he has embraced a darker, more emo aesthetic, marked by an increased incorporation of black clothing. This shift became evident after the release of his Ravage EP.
His Social Media Aesthetic
Rema’s visual storytelling has also evolved. Early in his career, a teddy bear symbolized the comfort and support he received during his formative years. This motif has since been replaced by darker themes, such as the bat imagery in his Ravage EP and his latest video, which featured a dramatic “HE IS” bat signal. This change aligns with his more emo fashion style and possibly hints at a rebellious shift in his artistic expression.
His Recreational Habits
Rema has historically maintained privacy around his personal life, including his recreational activities. However, recent public appearances, notably at high-profile events like the Louis Vuitton show at Paris Fashion Week, have shown him smoking a cigarette. These sightings have fueled speculation and discussion among fans, especially since he previously declined a blunt from Shallipopi, suggesting that he didn’t smoke. This new development has added another layer to his evolving public persona.
