SIMS Nigeria to Open New Digital Centre in Ikeja With Flash Sale Discounts of Up to 70%
Electronics marketing company SIMS Nigeria has announced plans to open a new retail outlet in Lagos, with a launch event that will feature a major flash sale offering discounts of up to 70 percent on selected products.
The new SIMS Digital Centre will officially open on Friday, March 13, along Allen Avenue, one of the busiest commercial corridors in Lagos.
Grand Opening Ceremony
The launch will begin at 10:00 a.m. with a ribbon-cutting ceremony attended by business partners, associates and other stakeholders connected to the company. The event marks another step in SIMS Nigeria’s strategy to expand its retail footprint and improve access to authentic consumer electronics in Nigeria.
Following the formal opening, the company will host a flash sale between 11:00 a.m. and 6:00 p.m., allowing customers to purchase a variety of electronics at significantly reduced prices.
Discounts on Major Electronics Brands
Shoppers visiting the new store will find products from several international brands, including Samsung, Royal Electronics and TCL.
Available items are expected to include smart televisions, inverter air conditioners, refrigerators and chest freezers, among other household electronics.
According to Fabian Uzor, the new outlet is designed to give customers a modern shopping experience while ensuring access to genuine products sourced directly from original equipment manufacturers.
“SIMS has built a strong reputation as a trusted lifestyle electronics marketing company committed to delivering authentic products at the best combination of quality and price,” Uzor said.
He added that the Allen Avenue location reflects the company’s continued efforts to bring quality electronics closer to consumers while providing a modern retail environment and high-quality customer service.
Gifts for Early Shoppers
In addition to the discounted prices, customers who make qualifying purchases during the launch event will receive instant gifts, providing extra incentives for early visitors.
The company said members of the public are invited to attend the grand opening and take advantage of the special offers available on the launch day.
Located at 24 Allen Avenue in Ikeja, the new digital centre is expected to strengthen SIMS Nigeria’s retail presence while making premium electronics more accessible to shoppers across Lagos and nearby communities.
