Ford is considering discontinuing the F-150 Lightning, the electric pickup once positioned as a milestone in the company’s transition toward battery-powered vehicles, according to reports of internal discussions. Sources familiar with the matter told The Wall Street Journal that senior executives are evaluating whether the all-electric version of Ford’s flagship truck still makes strategic sense…
Ford Motor Company CEO Jim Farley has added his voice to a growing number of corporate leaders raising alarm over the disruptive potential of artificial intelligence. Speaking at the Aspen Ideas Festival, Farley said he believes AI could eventually replace “literally half” of all white-collar jobs in the United States. While Farley offered few specifics,…
Despite an estimated $1.5 billion hit from new auto tariffs this year, Ford says it doesn’t anticipate a sharp rise in car prices for American consumers. The automaker shared the update during its first-quarter earnings call, where it also reported a notable dip in profits. According to Ford CFO Sherry House, vehicle prices in the…
Ford Motor Company has announced plans to cut nearly 4,000 jobs across Europe by 2027, a move representing 14% of its regional workforce. The decision comes as the automaker grapples with weakening demand for electric vehicles (EVs), rising competition from Chinese manufacturers, and economic uncertainties in the automotive sector. The U.S.-based carmaker disclosed on Wednesday…
Ford Motor Company has become the latest major corporation to scale back its diversity and inclusion initiatives, joining a growing number of companies reevaluating their strategies in response to shifting political and legal landscapes. In an email to employees on Wednesday, Ford CEO Jim Farley announced adjustments to the company’s diversity policies over the past…
Ford is making significant adjustments to its electric vehicle (EV) strategy, responding to an unexpected shift in the American market where consumers are increasingly concerned about costs and battery range. The automaker announced on Wednesday that it will pivot its focus towards hybrid vehicles and more affordable options, moving away from its original plans for…
The National Highway Traffic Safety Administration (NHTSA) has initiated an investigation into Ford’s BlueCruise driver assistance system following two tragic collisions resulting in fatalities. The NHTSA disclosed that in both incidents, Ford Mustang Mach-E vehicles equipped with BlueCruise collided with stationary vehicles during nighttime operation while the system was engaged. BlueCruise, designed as a driver…
Ford’s foray into the electric vehicle market has hit a stumbling block, with the company’s electric vehicle unit reporting staggering losses in the first quarter, underscoring the challenges facing traditional automakers in the transition to electric mobility. In a concerning financial disclosure, Ford revealed that its electric vehicle unit, known as Model e, incurred losses…
The National Highway Traffic Safety Administration (NHTSA) announced on Monday the commencement of an investigation into a recent fatal crash involving a Ford Mustang Mach-E in San Antonio, Texas. Authorities suspect that an advanced driver assistance system may have been engaged at the time of the incident. While driver assistance features are touted by automakers…
In a surprising development, Ford is temporarily laying off approximately 700 workers responsible for assembling the F-150 Lightning, the electric variant of its highly popular pickup truck. Unlike some recent layoffs tied to the ongoing strike by the United Auto Workers (UAW) union, this workforce reduction is unrelated to labour disputes. The layoffs will occur…
Ford has issued a recall for specific models of the 2020-2022 Explorer due to concerns related to a potential rollaway risk when the parking brake is not engaged. According to the National Highway Traffic Safety Administration (NHTSA), this recall affects a total of 238,364 vehicles. The NHTSA has pointed out that a “disconnected driveshaft” could…
Ford Motor Company reported its second-quarter earnings, revealing that while its electric vehicle (EV) business is experiencing increasing losses, the company managed to exceed Wall Street expectations due to profits from its traditional internal combustion engine (ICE) vehicles. Despite facing losses in its EV segment, Ford’s overall performance beat analysts’ forecasts, with the company earning…
Ford is anticipating layoffs of engineers and other employees in North America as it transitions towards producing more electric vehicles, aligning with its Ford+ growth plan introduced in 2021. The specific number of employees affected has not been confirmed by the company. The decision to adjust staffing aligns with Ford’s strategy to prioritize focused goals,…
Ford, along with the National Highway Traffic Safety Administration (NHTSA), is issuing a warning to owners of approximately 143,000 Lincoln MKC compact SUVs. These owners are advised to park their vehicles outside and away from buildings and other vehicles due to a potential fire risk, even when the vehicles are not running. The issue arises…
In a surprising development, Ford Motor and Tesla have entered into a deal concerning electric vehicle (EV) charging technology and infrastructure. This collaboration has the potential to create new challenges for other automakers in their EV strategies. The agreement will grant Ford owners access to over 12,000 Tesla Superchargers across the United States and Canada,…
Ford electric vehicle owners in the United States will soon have access to Tesla’s extensive EV charging network, as announced by the CEOs of both companies, Jim Farley of Ford and Elon Musk of Tesla. Starting from next year, Ford EV owners can utilize Tesla’s 12,000 Supercharger stations through the Ford mobile app. The partnership…
In today’s age of mobile technology, almost every brand-new vehicle you can buy in showrooms comes with Apple CarPlay and Android Auto connectivity. It’s the current gold standard, and Ford intends to keep it that way – at least for its vehicles – in the years to come. In an interview with the Wall Street…
Ford has announced another SUV recall, this time impacting about 520,000 Ford Escape and Bronco Sport compacts in the United States. Potential cracks in the vehicles’ fuel line could cause fires to break out under the hood of some cars, according to Ford and the National Highway Traffic Safety Administration. As reported by the CNN,…
Ford is essentially pulling the plug on an effort to develop its first full self-driving car, and it’s going to cost the automaker $2.7 billion to walk away. As reported by CNN, the company announced Wednesday it would no longer provide financial support for Argo AI, a self-driving car technology company it invested $1 billion…
