Jordan Brand has released the first official images of the highly anticipated Air Jordan 5 “Fire Red” with the iconic black tongue, giving sneaker fans a detailed look at the 2025 edition of the classic silhouette. Featured in fresh Nike studio photography, the upcoming release is a nod to the original 1990 design, featuring precise…
Nike is introducing a game-changing product designed to enhance warm-up and recovery for athletes: the Nike Hyperboot. Developed in collaboration with health tech company Hyperice, this innovative wearable combines heat and compression to improve performance and recovery times. The Nike Hyperboot uses dual-air Normatec bladders and warming elements that work together to drive heat deep…
Nike is already looking ahead to 2026 with reports surfacing about a fresh take on the iconic Air Jordan 3, titled “Spring Is In The Air.” Though many of the 2025 Jordan drops are still under wraps, sneaker insiders have begun to tease what the following year could bring – and this upcoming design is…
Global sportswear giant Nike is experiencing a significant slump in sales, with a 9% drop recorded in the last quarter and a steep 17% decline in the Chinese market. Even in North America – its largest market – sales fell by 9%. While the company’s latest earnings were not as dire as analysts had predicted,…
Nike is experiencing a downturn as global sales fell by 9% last quarter, with a sharp 17% decline in China, the company announced on Thursday. In North America, its biggest market, sales also dropped by 9%. Despite the decline, the results were slightly better than expected, leading to a 4% increase in Nike’s stock during…
Nike is looking to revive its struggling sales with a major celebrity partnership, announcing a collaboration with Kim Kardashian to create a new brand called “NikeSkims.” The sportswear giant revealed the initiative on Tuesday, describing it as a game-changing move aimed at reshaping the fitness and activewear industry. Inspired by Kardashian’s successful Skims shapewear line,…
Global sportswear leader Nike is grappling with a significant social media challenge, shedding over 1 million Instagram followers in the last three months. This decline, part of a larger eight-month trend, coincides with a drop in the company’s market capitalization by roughly $30 billion. Data from AltIndex reveals that Nike’s Instagram following peaked at over…
The highly anticipated Drake x Nike Air Force 1 “Love You Forever” in “Citron Tint” has officially been revealed through detailed retailer images. The new shots confirm earlier leaks, showcasing a pastel shade that transitions the classic “Triple White” look into a softer, sunnier hue, while retaining the sleek monochromatic aesthetic. Set to release on…
Three of America’s iconic brands – Starbucks, Nike, and Boeing – are grappling with significant challenges as they aim to restore their standing in their respective markets. With new CEOs in charge, each company is confronting unique obstacles to rekindle the brand loyalty and strength they once commanded. Starbucks’ Brewing CrisisStarbucks’ latest earnings report, released…
An advertisement for Nike sneakers, marketed as a discounted $35 deal, has been banned in the UK for misleading consumers. The ad, which appeared on the X account of The Sole Supplier in December 2023, promoted a pair of sneakers with the tagline “Now just £26 at Nike!” and featured emojis, but failed to clarify…
Nike is undergoing a major leadership overhaul as it grapples with intensifying competition and internal strategy missteps. On Thursday, the athletic apparel giant announced that CEO John Donahoe will retire next month and will be succeeded by Elliott Hill, a long-time former Nike executive. Following the announcement, Nike’s stock jumped 9% in after-hours trading, despite…
In a remarkable turn of events, musician Drake has played a pivotal role in raising €40 million ($43.7 million) to rescue Italian soccer club Venezia FC from the brink of bankruptcy. The initiative began when Brad Katsuyama, co-owner of Venezia and a close friend of Drake, reached out to the artist’s management team for help….
Nike, the globally recognized sportswear brand, has announced the suspension of its online sales in Türkiye due to recent changes in the country’s customs regulations. The decision was confirmed in a statement where the company cited the new legislation as the primary reason for halting its online operations. The regulation, published in the Official Gazette…
Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner. Through a series of storytelling visuals, Nike highlights the spirit of excellence…
Nike has faced intense scrutiny after implementing substantial layoffs, including significant cuts to its sustainability teams, earlier this year in an effort to reduce costs. This move came ahead of a disappointing earnings call this summer. Recent investigations by local Oregon media have revealed the specifics of the layoffs, which affected 1,500 employees globally, including…
Nike, the global sportswear giant, has encountered a staggering downturn in its stock value, marking its most significant setback since its 1980 initial public offering. On June 28, 2024, in the aftermath of a disappointing earnings report, Nike’s shares plummeted by 20%, wiping out a staggering $28 billion from its market capitalization in a single…
Under Armour, once touted as a formidable rival to Nike, is now grappling to maintain its relevance in an increasingly competitive sportswear market. Founded by 23-year-old former college athlete Kevin Plank, the brand gained prominence with endorsements from basketball star Stephen Curry and golfer Jordan Spieth. However, it now faces significant challenges as younger consumers…
The fallout from Drake’s recent rap feud with Kendrick Lamar seems to be extending beyond the realm of music, as evidenced by lacklustre sales of his latest Nike shoe release. Drake, a megastar in both the music industry and the world of endorsements, has faced considerable backlash following his highly publicized exchange with Lamar. With…
Barcelona’s future seemed uncertain not long ago as their partnership with Nike teetered on the brink of collapse, prompting explorations into alternative kit suppliers. However, recent developments have turned the tide drastically, with the Blaugrana poised to solidify their longstanding alliance with Nike through a monumental new contract. Under the impending agreement, Barcelona stands to…
Nike enthusiasts are in for a treat as the iconic Pegasus series gears up for a landmark year of groundbreaking innovation. Building upon the success of the Pegasus 41 and the Pegasus Premium, Nike introduces a third model to its 2024 Pegasus lineup — the Pegasus Plus. While Nike’s recent On Air presentation in Paris…
FC Barcelona finds itself at the negotiation table with sportswear giant Nike, as reports from Mundo Deportivo suggest an enticing offer that could alleviate the club’s financial woes. According to anonymous sources cited by Mundo Deportivo, Nike representatives convened with FC Barcelona on Monday to present an enhanced 10-year contract proposal. This offer includes a…
During the opening night of WWE WrestleMania 40, fans were quick to spot Roman Reigns donning new Nike attire as he clinched victory alongside his cousin Dwayne “The Rock” Johnson. Reigns, the Undisputed WWE Universal Champion, took to Instagram to reveal a fresh partnership with the renowned sportswear brand, showcasing exclusive Bloodline-themed Air Jordan products…
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
FC Barcelona’s president, Joan Laporta, made significant announcements on the club’s podcast, ‘The Podcast of President Laporta’, confirming the termination of their contract with Nike and disclosing a staggering €200 million ($218 million) offer for Lamine Yamal from Paris Saint-Germain (PSG). Laporta addressed these revelations, shedding light on the club’s decision-making process and future plans…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
Nike is set to introduce its inaugural Jordan World of Flight store in the United States, with plans to open the exclusive destination for Michael Jordan-branded sneakers and apparel in Philadelphia. The announcement comes as part of Nike’s strategic expansion of its iconic Jordan retail concept. The forthcoming store, spanning 7,000 square feet, will be…
Nike is set to reduce its workforce by approximately 2%, or close to 1,700 employees, as part of its cost-cutting strategy aimed at slashing up to $2 billion in expenses. A spokesperson for Nike confirmed the layoffs on Friday, stating, “The actions that we’re taking put us in the position to right-size our organization to…
A recent survey conducted by YPulse, a leading youth research organization, has unveiled the top “cool brands” that resonate with Gen Z and millennial consumers, with Nike, YouTube, and Fenty taking the lead. The survey highlights the significant influence of celebrities and influencers in shaping the perceived coolness of brands among 13 to 39-year-olds, particularly…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…
Global sportswear giant Nike is set to embark on its next Air Max era with the introduction of the Air Max Dn, a cutting-edge sneaker that not only champions an iconic legacy but also incorporates innovative Dynamic Air technology. Originally launched in 1987, the Air Max has evolved over the years, becoming a global phenomenon…
Barcelona President Joan Laporta has openly criticized Nike, the longstanding sportswear partner of FC Barcelona, hinting at a potential rupture in their 26-year partnership. Despite a contractual agreement extending until 2028, Laporta voiced dissatisfaction with Nike’s response during challenging times. In an interview with Catalan radio outlet RAC 1 on Friday, Laporta did not mince…
In a surprising turn of events, Lamine Yamal, the rising star in international football, may be on the brink of changing his sponsorship allegiance from Nike to Adidas. The young athlete, who has been a prominent figure on and off the field, is reportedly in talks with Adidas, with the German sportswear giant offering an…
Los Angeles Clippers forward Paul George has officially confirmed the conclusion of his signature sneaker line after six models, according to an announcement made to SneakerReporter.com on Sunday night. While this marks the end of new additions to his signature line, George shared that he will continue his partnership with Nike, which plans to release…
Renowned for its bold style and unmatched comfort, the Nike Air Max Plus is gearing up for a comeback with the much-anticipated “Hyper Blue” colourway. This iconic sneaker, celebrated for its sleek design and futuristic appeal, is set to receive a vibrant twist with the infusion of electrifying blue hues. The upcoming “Hyper Blue” iteration…
In a thrilling New Year’s Eve performance at Dick Clark’s New Year’s Rockin’ Eve, Megan Thee Stallion set the stage on fire while dropping hints about her upcoming collaboration with Nike. The Houston Hottie, known for her chart-topping hits, showcased her talents and sparked excitement among fans for the anticipated Nike collection. During her performance…
In a longstanding partnership spanning 25 years, Barcelona and Nike have enjoyed a fruitful collaboration, symbolized by the iconic Blaugrana shirt. However, recent developments suggest that this enduring relationship may be on the verge of dissolution, with a formidable competitor eager to step in. Despite having a contractual agreement until 2028, valued at approximately €105…
In a significant indication of shifting consumer behaviour and concerns over a slowdown in spending worldwide, Nike, a prominent economic indicator, has revised its revenue outlook downward for the year. The sportswear giant is now implementing substantial cost-cutting measures, aiming to achieve up to $2 billion in savings over the next three years, which will…
Golf enthusiasts who have witnessed Tiger Woods donning Nike gear for the past 27 years may have witnessed an iconic era coming to a close. The golf legend’s enduring partnership with Nike, particularly highlighted by his famous red and black Sunday outfit, faces uncertainty as his current deal with the athletic giant is set to…
LeBron James, the NBA superstar, is reportedly extending his partnership with Nike in 2024, and the collaboration will feature his inaugural training shoe, the Royalty TR. This new silhouette named the Royalty TR, is anticipated to hit the market next autumn in three distinct colorways: “Light Smoke Grey,” “Black,” and “Volt.” While the initial look…
Nike, the world’s leading supplier of athletic shoes, has joined forces with Nigerian customs design company Layerx in an exciting partnership aimed at promoting culture and environmental sustainability. This innovative collaboration is set to redefine the future of fashion and athletics by merging the best of both worlds. At the core of this partnership lies…
In 2016, Nike introduced the groundbreaking Zoom Vaporfly 4% “super shoes,” forever altering the landscape of running. These super shoes, characterized by their thick soles, energy-returning technology, and embedded carbon-fibre plates, have become synonymous with speed and performance. Fast forward seven years and nearly every major performance brand has entered the super shoe arena. Yet,…
Sportswear giant Nike has unveiled the Nike Zoom Freak 5, a cutting-edge basketball shoe crafted specifically for NBA superstar Giannis Antetokounmpo. This innovative shoe boasts responsive Zoom Air cushioning that ensures optimal comfort and energy return, catering to the intense demands of the sport. Its sturdy construction, coupled with a specialized traction pattern, guarantees remarkable…
The tragic passing of the legendary Kobe Bryant, his daughter Gigi, and the helicopter crew in 2020 sent shockwaves through the world. As fans mourned the loss of the basketball icon, there was an unprecedented surge in demand for his sneakers. Finding a pair of Kobe sneakers at a reasonable price became nearly impossible. The…
