TikTok Craze Pushes Cottage Cheese Demand Beyond Supply in the US
Cottage cheese, once considered an outdated diet staple, has become a viral sensation on TikTok – and US producers are struggling to keep up with the surge in demand.
According to market research firm Circana, retail sales of cottage cheese jumped 20% in the 52 weeks ending June 15 compared to the previous year, following double-digit increases in 2023 and 2024. The spike has left some popular brands facing shortages as younger consumers embrace the protein-rich dairy product in creative new recipes.
Good Culture, a brand frequently featured in viral TikTok videos, acknowledged earlier this month that demand has outpaced supply. “We know it’s been hard to find us lately … demand has been WILD and we are working around the clock to get us back in stock,” the company wrote on Instagram.
Organic Valley has seen sales of its cottage cheese climb by more than 30% in the first half of 2025, with marketing manager Andrew Westrich admitting products are “selling faster than we can make them.”
The revival has been driven by health-conscious consumers and social media influencers sharing recipes for cottage cheese ice cream, dips, bagels, and more. “Coming up with more ways to use a product at home can drive an entire category,” said John Crawford, senior vice president of client insights for dairy at Circana.
Manufacturers are now scrambling to boost production. Good Culture is partnering with additional manufacturers to increase output next year, while Organic Valley’s partners are adding shifts and capacity. Daisy Brand, another major producer, recently began construction on a new facility in Iowa, and Westby Cooperative Creamery is investing in new vats to meet rising demand.
Westby’s sales and marketing manager Emily Bialkowski said the co-op can produce about 14.5 million pounds of cottage cheese annually but orders are currently exceeding capacity by at least 30%.
While producers work to expand supply, experts believe the cottage cheese craze is more than a passing trend. “It is not a fad when you are seeing double-digit growth in both dollars and volume for two years straight,” Crawford said.
