Swish Fusion Launches Two Landmark Events to Foster Collaboration Between Western and Indigenous Markets

Swish Fusion, the leading event platform for Africa’s retail, media, and technology sectors, is set to host Swish Fusion Talks, a pivotal event aimed at addressing the barriers hindering successful collaboration between Western and Indigenous businesses.

The event, which takes place on November 27th, 2024, from 12 PM to 6 PM at The Zone, Gbagada Industrial Scheme, promises to be a landmark discussion on how to dismantle cultural, technological, and business-related challenges impeding global partnerships.

This year’s Swish Fusion Talks is the first episode of the Tech Myth Series, launching with the theme: “Dismantling the Barriers and Hubris Hindering Western and Indigenous Collaboration”. The series aims to shed light on the myths surrounding the relationship between international and indigenous enterprises, providing real-world strategies to enhance collaboration and economic growth.

Key speakers at this prestigious gathering include:

• Olalekan O.A. Akinyele, Creative Director, 7even Interactive
• Michael Smith, CEO, Eden Grand Entertainment Co. Ltd.
• Yinka David Kaiyewu, Executive Director, Purpose-Drive Global
• Joe Hanson, Media Executive and Anchor, News Central TV
• Marvin Martins Arimi, General Manager, Max FM, TVC Communications
• Theophilus Akhimie, Marketing Consultant, Accenture, USA (Event Host)

As host of the event, Theophilus Akhimie, a seasoned marketing consultant at Accenture, USA, will guide attendees through a thought-provoking discourse centred on how technology and media can serve as the bridge to close the cultural and operational gaps between the West and Africa. The Swish Fusion Talks create a space where critical thinkers, strategists, and solution-oriented professionals come together to discuss the actionable steps needed to dismantle the misconceptions and arrogance that often hinder Western and Indigenous collaboration.

“We are living in an era where cross-cultural business collaboration is not just beneficial but necessary for growth and innovation,” said Theophilus Akhimie. “This event is not only about identifying the challenges that businesses face but also creating a roadmap for building more integrated global ecosystems through technology and media.”

This episode of Swish Fusion Talks seeks to:

Foster cross-organizational collaboration between international and local enterprises
Break down long-standing cultural misconceptions that hinder productive relationships
Promote technology and media as enablers for global business synchronisation
Drive discussions around the role of local content and Indigenous businesses in the global market

Swish Fusion continues to be a catalyst for change, creating a platform where businesses can network, collaborate, and discover new opportunities within Africa’s evolving retail, media, and tech landscape. Swish Fusion Talks 2024 aims to solidify its position as a thought leader by focusing on partnerships that create measurable societal and economic impact.

Swish Fusion: Media + Tech Summit 2025

The Swish Fusion: Media + Tech Summit, a much larger gathering, will follow next year on June 6th, 2025, at the BCC Federal Palace, Victoria Island, Lagos, and is expected to attract over 1,500 attendees. The summit will feature distinguished speakers such as:

• Ademola Braimoh, Climate and Sustainability Expert, World Bank, USA
• Pete Canalichio, Brand Strategist, Brand-Alive, USA
• John E. Ehiguese, Founder/CEO, Mediacraft Associates Limited, NG
• Theophilus Akhimie, Marketing Consultant, Accenture, USA (Event Host)

Both events serve as a bridge to unite diverse markets and foster cross-cultural collaboration, encouraging attendees to tap into Africa’s robust business potential and integrate it with global best practices.

For more information and registration details, please visit Swish Fusion’s official website. Media inquiries can be directed to info@swishfusion.com or call +234 707 199 4790 (Nigeria) and +1 (470) 978-7032 (USA).