Amazon Bets $11.5bn on Satellite Expansion to Challenge Starlink
Amazon is ramping up its ambitions in space-based connectivity with a planned $11.57 billion acquisition of Globalstar, as it positions itself to compete more aggressively with Starlink.
The deal will strengthen Amazon’s long-running low-earth orbit initiative, known as Project Leo, aimed at delivering internet and mobile services globally through a network of satellites. The company says it plans to roll out a next-generation satellite system by 2028.
This move brings Amazon into closer rivalry with Starlink, a subsidiary of SpaceX, founded by Elon Musk. Starlink already holds a strong lead, boasting over 10,000 satellites in orbit and more than 10 million users worldwide.
In contrast, Amazon’s Project Leo currently has about 200 satellites in operation, meaning it will need to significantly scale up to meet its ambitions.
Amazon CEO Andy Jassy revealed that several major organisations – including Delta Air Lines, JetBlue, AT&T, Vodafone, and even NASA – have already committed to using the service once it becomes fully operational.
Through the acquisition, Amazon will take control of Globalstar’s infrastructure across multiple regions, including the US, Europe, and South America. The company has also secured an agreement with Apple to continue supporting its satellite-powered emergency SOS feature on devices like the iPhone.
The race for satellite internet dominance is heating up, with other players like Blue Origin – backed by Amazon founder Jeff Bezos – also entering the space with ambitious plans.
As demand for global connectivity grows, Amazon’s bold investment signals a major push to close the gap with early leaders and capture a share of the rapidly expanding satellite internet market.
