Nike Honors Kobe Bryant with Inspiring ‘Year of the Mamba’ Campaign
Nike has launched a powerful tribute to the late NBA legend Kobe Bryant, kicking off the “Year of the Mamba” with a cinematic ad titled Have a Hard Year. The campaign encourages athletes to embrace challenges, push boundaries, and adopt the legendary “Mamba Mentality” that Kobe personified both on and off the court. The ad…