Barcelona and Spotify Kick Off Strategic Partnership That Will Unite Music and Sport
FC Barcelona and Spotify’s partnership has officially kicked off with the popular audio streaming platform becoming the club’s main partner and Official audio streaming partner.
As part of the agreement, the Swedish company, as reported by FC Barcelona also becomes the Title Partner to the stadium, which from today bears a new mural on its grandstand façade featuring a blend of male and female players including Pedri, María León, Ansu Fati, Alexia Putellas, Aubameyang and Aitana Bonmati, and the name of the Spotify Camp Nou in the centre and sides.
A delegation from Spotify led by Marc Hazan, VP Freemium Partnerships and Business Development visited the grounds, where the audio streaming platform’s brand appeared throughout the stadium in addition to the stadium façade.
As the Main Partner, Spotify will also be appearing from this 2022/23 season and for four years after on the front of the men’s and women’s football shirts, and also on the front of both teams’ training kits for the next three years.
Through this partnership, the club and Spotify are looking to bring together two worlds that arouse special passions among their fans, namely music and sport, with an eye to creating new experiences that will revolutionise the fan experience and offer a single platform on which to connect players and artists with followers around the world.