Netflix Unveils Groundbreaking Viewer Engagement Report, Offering Comprehensive Insights
In a landmark move towards transparency, Netflix has released its inaugural report titled “What We Watched: A Netflix Engagement Report,” providing a detailed overview of viewer engagement over six months. This report is part of the company’s commitment to transparency, with plans to publish it biannually, as outlined in a recent memo.
For the first time, Netflix has shared extensive metrics, measuring the hours viewed for each title, including premiere dates and global availability. The report exclusively features titles with over 50,000 hours viewed, offering unprecedented transparency into subscriber engagement.
Covering 18,000 titles and analyzing viewer habits from January to June 2023, the report discloses the top hours spent on specific titles:
- The Night Agent, season 1 (812,100,000 hours)
- Ginny & Georgia, season 2 (665,100,000 hours)
- The Glory, season 1 (662,800,000 hours)
- Wednesday, season 1 (507,700,000)
- Queen Charlotte: A Bridgerton Story (503,000,000)
According to Netflix co-CEO Ted Sarandos, measuring engagement through viewing hours effectively aligns with industry standards such as Nielsen in the US. Sarandos emphasized that this level of transparency fosters trust and provides valuable insights for creators, producers, and the industry as a whole.
The company acknowledged that during its early years, Netflix prioritized building its business over transparency, but this report signifies a positive shift. Sarandos noted that the comprehensive data shared in the report, combined with weekly Top 10 and Most Popular lists, will offer deeper insights into audience preferences and resonate with creators.
The report highlighted the enduring popularity of sequels, citing the success of Ginny & Georgia Season 2, You Season 4, and Outer Banks Season 3. Additionally, it showcased the impressive performance of new series like The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR, and Fake Profile.
Lauren Smith, Vice President of Global Strategy and Finance, shared that, on average, members watch six different genres a month, emphasizing the broad appeal of Netflix content across various genres.
Netflix believes that the comprehensive information provided in this report will contribute to a better understanding of audiences and their preferences, marking a significant stride forward for the streaming giant and the industry.
