Nike Launches EK Umoja Collection Inspired by Eliud Kipchoge’s Legacy
In 2016, Nike introduced the groundbreaking Zoom Vaporfly 4% “super shoes,” forever altering the landscape of running. These super shoes, characterized by their thick soles, energy-returning technology, and embedded carbon-fibre plates, have become synonymous with speed and performance.
Fast forward seven years and nearly every major performance brand has entered the super shoe arena. Yet, for many, Nike remains the gold standard, a reputation solidified by the endorsement of numerous world record holders, including Eliud Kipchoge.
Kipchoge, who made history by completing the fastest marathon ever in Berlin with a time of 2:01:09, was wearing Nike’s Alphafly 2 during the historic race. As he prepares to return to Berlin on September 24, 2023, Nike has unveiled its all-new EK Umoja Collection. The term “Umoja” means “unity” in Kipchoge’s native Swahili, reflecting the ethos of the world’s greatest marathoner.
The EK Umoja Collection, available online now, encompasses a range of Nike running footwear and apparel inspired by Kipchoge’s legacy. The footwear selection includes five distinct silhouettes:
- Nike Alphafly 2: The shoe that propelled Kipchoge to greatness
- Nike Vaporfly 3: A cutting-edge choice for runners seeking peak performance
- Nike Zoom Fly 5: Combining comfort and speed for training and racing
- Pegasus 40: A beloved classic with modern innovations
- Nike Victory Track Spike: Designed for sprinters and track athletes aiming for victory
Complementing the footwear, the apparel lineup in the EK Umoja Collection includes:
- Nike Windrunner Jacket: A versatile and iconic piece
- Nike Rise 365 Tee: Engineered for comfort during intense workouts
- Nike Stride 7-inch Short: Offering optimal freedom of movement
- Nike Dri-FIT Tee: Designed to keep runners dry and comfortable
Each item in this exceptional collection draws inspiration from Eliud Kipchoge’s historic victory in the 5,000 meters at the World Championships in Paris in 2003. The colors and graphics pay tribute to this pivotal moment in Kipchoge’s career, celebrating his remarkable journey and contributions to the world of running.
As Nike continues to push the boundaries of innovation and performance, the EK Umoja Collection is a fitting tribute to a legendary athlete and a testament to the enduring partnership between Eliud Kipchoge and the swoosh brand.
