Adidas has removed all Yeezy-branded products from its website following a heated Instagram post from Kanye West. The move comes just a day after the 47-year-old artist criticized the company, accusing it of hindering his independent efforts and calling out past grievances. In his Instagram post, West shared a screenshot of a Google search for…
Adidas and Kanye West, now known as Ye, have reached an out-of-court settlement, officially ending a prolonged legal standoff that began after the sportswear giant severed ties with the rapper over antisemitic remarks he made in 2022. The announcement marks the conclusion of lawsuits spanning nearly two years. The former partnership, which produced the widely…
Adidas has unveiled a striking collection of new kits for the 2024/25 season, featuring designs for five iconic football clubs: Juventus, Manchester United, Real Madrid, Arsenal, and Bayern Munich. To mark the occasion, Adidas enlisted the help of football legends Alessandro Del Piero, Rio Ferdinand, Zinedine Zidane, Patrick Vieira, and Bastian Schweinsteiger to represent each…
Adidas has withdrawn supermodel Bella Hadid from an advertising campaign for retro shoes following criticism from Israel. The German sportswear giant had chosen Hadid, who is half-Palestinian, to promote its SL72 trainers, initially launched to coincide with the 1972 Munich Olympics. This decision sparked controversy due to the historical significance of the 1972 Munich Games,…
Como 1907 Football Club has entered into an exciting new chapter with global sportswear giant Adidas, announcing a multi-year partnership set to commence from the 2024/25 season. This collaboration will see all of Como’s teams—male, female, and youth—donning Adidas apparel as they represent the historic club on the pitch. The partnership marks a significant milestone…
International sportswear giant Adidas is investigating allegations of large-scale bribery involving senior staff members in China, as reported by the Financial Times (FT). The inquiry follows a whistleblower complaint received by the company, accusing several employees of accepting substantial kickbacks. According to the anonymous letter, purportedly authored by “employees of Adidas China,” senior staff members…
Adidas has launched a new commercial as part of its ongoing campaign to alleviate negative pressure in sports, just in time for a busy summer of soccer. Released today, May 30, the campaign is strategically timed with major tournaments, including Euro 2024 and the Copa America. The 90-second feature opens with a dynamic black-and-white montage…
This April marks the continuation of the dynamic partnership between adidas Originals and BAPE® as they introduce the adidas N x BAPE® sneaker, a testament to urban style and 2000s inspiration. The collaborative silhouette features a sleek suede upper, complemented by a rubber outsole and contrast stitched Three Stripes, embodying a fusion of classic and…
Adidas, having severed ties with multi-faceted creative Kanye West and his Yeezy brand over a year ago, is actively seeking fresh collaborations, with global music sensation Taylor Swift emerging as a frontrunner. In a recent results presentation, Adidas CEO Bjorn Gulden unveiled the company’s growth strategies, including potential partnerships with influential figures in pop culture,…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
Kanye West has stirred controversy yet again, this time by leaking what he purports to be an internal adidas document, alleging a conspiracy against him by the sportswear giant. In a now-deleted Instagram post on Thursday, Ye shared what he claimed was a memo from adidas instructing employees on how to handle inquiries from the…
Kanye West’s feud with Adidas escalates as he accuses the brand of producing counterfeit Yeezys, prompting fellow artist Davido to extend an invitation to join Puma. West took to Instagram on February 26, 2024, to air his grievances against Adidas, alleging a $250 million lawsuit and non-payment for shoes bearing his name. In a bid…
Kanye West took to social media on Monday to address his ongoing dispute with adidas, warning fans against purchasing unauthorized Yeezy-inspired products from the sportswear giant. In an Instagram video, the Chicago native expressed frustration over adidas allegedly releasing unauthorized colorways and failing to compensate him for his designs. West claimed that adidas is suing…
As anticipation mounts for the upcoming MLS season, football legend Lionel Messi has joined forces with sportswear giant adidas to unveil a special collaboration: the Lionel Messi x adidas Samba sneakers. Renowned as one of the greatest footballers of all time, Messi’s move to Inter Miami FC has captivated fans worldwide. Now, ahead of the…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
Adidas has kicked off a new global brand campaign aimed at athletes of all levels, featuring both professional stars like Patrick Mahomes and rising talents like Trinity Rodman, sharing insights on how they manage pressure to perform at their best. The campaign, launched on February 9, includes a 90-second video showcasing a diverse lineup of…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
In a bold move towards redefining its basketball offerings, adidas is set to debut the Mad IIInfinity, a prominent silhouette from the much-anticipated “2024 Collection.” Following the success of the Fear of God-inspired “Remember The Why” apparel capsule and the Fear of God Athletics launch in 2023, the sportswear giant continues to merge elements of…
German sportswear giant Adidas is poised for a substantial surge in operating profit, projecting a nearly twofold increase to approximately 500 million euros ($542.3 million) this year. The optimistic forecast comes in the aftermath of Adidas’ separation from rapper Kanye West and the discontinuation of its Yeezy business. According to an unscheduled preliminary earnings announcement,…
Sportswear giant Adidas has announced its intention to sell the remaining stock of Yeezy sneakers, stemming from its terminated collaboration with rapper and fashion designer Kanye West, also known as Ye. The decision comes as the demand for Yeezy sneakers remains high, particularly in the resale market, despite the end of the partnership in 2022…
In a celebration of three decades of innovation, adidas has unveiled the Predator 24, a cutting-edge football boot that seamlessly merges 90s nostalgia with contemporary performance features. This new Predator pays homage to its roots while catering to the demands of today’s elite goalscorers. The prestigious Predator 24 will be sported by some of the…
Adidas CEO Bjørn Gulden has taken an unconventional approach to foster transparency within the company by sharing his cellphone number with a staggering 60,000 employees. The move, announced during a town hall meeting, aims to promote open communication and address concerns amid a challenging period for the sportswear giant. Gulden, who assumed the CEO role…
In the world of German luxury companies, where nearly half boast price-to-sales ratios (P/S) below 0.8x, adidas AG (ETR:ADS) is standing out with a 1.5x P/S ratio, prompting some investors to consider exit strategies. While this elevated ratio may trigger sell signals, a deeper analysis is required to assess the rational basis behind it. The…
In a departure from the era dominated by the iconic Copa Mundial, adidas proudly showcases its diverse COPA lineup, now featuring the latest addition—the Copa Icon. Positioned as a lighter, modernized version of the Copa Mundial, the Copa Icon caters to the evolving demands of the contemporary game, and today, it takes center stage with…
In a bold move, adidas took a swing at rival Nike during the acceptance of the Shoe Of The Year award by its CEO from Footwear News, hinting at an impressive lineup in the works. The brand’s latest revelation, the Wonder Runner Pro, showcased by Sneaker News, is set to play a pivotal role in…
The divisive Evolved Suit worn by Miles Morales in Marvel’s Spider-Man 2 has been a focal point of discussion among fans, but recent revelations have clarified that the controversial design was primarily crafted by Insomniac rather than Adidas, debunking previous assumptions. In the final stages of Spider-Man 2, Miles Morales undergoes a significant costume change…
In a groundbreaking move within the landscape of NIL (Name, Image, Likeness) deals filtering into the prep ranks, global sportswear giant Adidas has achieved a significant milestone. adidas and high school junior Darryn Peterson have jointly announced a historic NIL partnership, marking Peterson as the first-ever prep player to sign with the renowned sportswear company….
In partnership with adidas, a unique limited-edition fashion range has been officially launched, featuring a collaboration with the renowned London fashion brand and streetwear giant, Maharishi. This exclusive collection seamlessly merges the essence of London-centric streetwear with adidas performance to bring a new dimension to the world of sportswear. Merging the finest elements of adidas…
Adidas’ decision to resume selling Kanye West’s Yeezy shoes has proven to be a wise move, as the sportswear giant disclosed its preliminary earnings for the third quarter of 2023, showing significant gains. The most recent Yeezy releases contributed approximately $158.5 million in sales. These Yeezy sneaker sales have substantially improved the financial outlook for…
Kanye West has found an unexpected defender in Bjørn Gulden, the CEO of Adidas, despite the sportswear giant severing ties with the embattled rap mogul last year. In a recent interview, Gulden lauded West’s creativity and offered a more sympathetic perspective on the controversial artist. Gulden acknowledged West’s exceptional creative talents in both music and…
As the new marathon season approaches in September, Adidas AG, the luxury footwear brand, has revealed its latest contender in the super-shoe competition – the Adizero Adios Pro Evo 1. Priced at $500 (approximately N384,000), this racing shoe is making waves in the running world. Weighing in at a mere 138 grams (4.9 ounces), the…
As the fall semester commences and the anticipation for college football season reaches its peak, the NCAA and Adidas Originals have teamed up to introduce an exclusive footwear collection that promises to delight fans and students alike. The renowned global sportswear brand is embarking on its maiden voyage into the realm of lifestyle footwear designed…
Adidas, the German sportswear giant, has raised its earnings outlook for the year after experiencing high demand for its remaining stock of discontinued Yeezy merchandise. The company now anticipates a €450 million ($491 million) operating loss in 2023, a significant improvement from the €700 million ($764 million) loss forecasted in March. Additionally, sales are expected…
Manchester United and Adidas have sealed a groundbreaking deal, extending their apparel-sponsorship contract for an astonishing £900 million ($1.2 billion) over the next ten years. The partnership between the British football team and the German sportswear company, one of the biggest in the Premier League, began in 2015 after Manchester United switched from Nike. In…
Adidas is making a significant move to clear out the remaining inventory of its once-lucrative collaboration with Ye, the former Kanye West. The sportswear giant has faced pressure from investors to handle the merchandise after terminating its partnership with Ye in 2022 due to his offensive and antisemitic remarks. In May, Adidas announced its plan…
Lionel Messi’s arrival at Inter Miami has sent fans into a frenzy, with his home jersey, also known as “The Heart Beat Kit,” becoming an instant hit. The demand for Messi’s jersey has been so overwhelming that it has reportedly boosted Inter Miami’s jersey sales by an incredible 25 times since its release. The Authentic…
Adidas is facing a challenge with unsold Yeezy sneakers since the German sportswear company ended its partnership with rapper Kanye West. The company could lose over $770 million if it fails to sell the millions of Yeezys accumulated in its warehouses. However, Adidas has not been enthusiastic about profiting from shoes designed with Ye since…
A major Adidas shareholder, Union Investment, is set to call for transparency over the company’s relationship with Kanye West at the annual meeting on Thursday. Janne Werning, the head of Environmental, Social and Governance (ESG) at Union Investment, is expected to ask Adidas to reveal the findings of its investigation into West’s behaviour after he…
Adidas is being sued by investors who claim the firm knew about Kanye West’s problematic behaviour years before it ended their partnership. Investors allege Adidas failed to limit financial losses and take precautionary measures to minimise their exposure. The sportswear giant ended its collaboration with the designer and rapper, who is known as Ye, last…
Adidas, the iconic sportswear brand, has just opened its flagship store in the bustling city of Lagos in Victoria Island and this has left quite a mark on fashion and sports enthusiasts alike.This new store is not just a place to shop for trendy and high-performance sportswear, but a hub for the community to connect…
No one at Donda Academy was allowed to wear Adidas or Nike, two former staff members of the school alleged in a new lawsuit. Teachers and students were “required to wear all black from head to toe,” the former staffers allege, adding that the black clothing must have been issued or designed by Ye, the…
Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement, without…
Adidas has warned that it could suffer its first annual operating loss in more than three decades this year, mostly because it may have to write off the entire range of Yeezy-branded clothing and sneakers. The German sportswear maker said Wednesday that it would face an operating loss of €700 million ($736 million) this year—…
Shortly after NFL star Michael Vick was indicted in July 2007 for running a dog fighting operation, Nike suspended the release of his signature shoe line. Vick went on to plead guilty and have his contract suspended, but less clear is what exactly happened to all those sneakers. Nike would not say, but industry analyst…
Adidas’ breakup with Ye, formerly known as Kanye West, is a pricey one. As reported on CNN, the company warned Thursday that it’s expected to lose $1.3 billion (1.2 billion euro) in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes. Adidas ended its nine-year partnership with the rapper last…
Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. Situated between Adidas Originals and Performance, the Sportswear line straddles sport and style, featuring items such as football jerseys, tracksuits and athletic dresses made from performance materials….
A Manhattan jury has said Adidas AG had failed to show luxury brand Thom Browne Inc’s use of stripes on its clothing infringed the sportswear giant’s signature three-stripe trademark. The jury found the fashion house’s parallel stripe designs were not likely to cause consumer confusion with Adidas’ products, ending a trial that began January 3….
In a recent partnership between Adidas and Lexus, the hit Wakanda Forever is rendered in car form. Inspired by Black Panther and working with students at Adidas S.E.E.D. (School for Experiential Education in Design), the luxury automaker and the sportswear company have created a version of the Lexus RX 500h F Sport fit for the…
Kanye West‘s termination from adidas has reportedly left the sportswear giant in a bit of a bind and stuck with a massive overstock of Yeezy sneakers. According to the Financial Times, adidas is frantically trying to figure out how to shift $530 million worth of the rapper and producer’s once hugely popular shoe. Back in…
Many moto aficionados and fashionistas may not see the connection between Japanese OEM Kawasaki and German apparel brand Adidas, but the stylistic ties go back further than most believe. According to the Adidas website, “the very first ZX design was inspired by Kawasaki back in [1984].” While the ZX500 sneaker drew from Team Green’s sport…
