This April marks the continuation of the dynamic partnership between adidas Originals and BAPE® as they introduce the adidas N x BAPE® sneaker, a testament to urban style and 2000s inspiration. The collaborative silhouette features a sleek suede upper, complemented by a rubber outsole and contrast stitched Three Stripes, embodying a fusion of classic and…
Adidas, having severed ties with multi-faceted creative Kanye West and his Yeezy brand over a year ago, is actively seeking fresh collaborations, with global music sensation Taylor Swift emerging as a frontrunner. In a recent results presentation, Adidas CEO Bjorn Gulden unveiled the company’s growth strategies, including potential partnerships with influential figures in pop culture,…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
Kanye West has stirred controversy yet again, this time by leaking what he purports to be an internal adidas document, alleging a conspiracy against him by the sportswear giant. In a now-deleted Instagram post on Thursday, Ye shared what he claimed was a memo from adidas instructing employees on how to handle inquiries from the…
Kanye West’s feud with Adidas escalates as he accuses the brand of producing counterfeit Yeezys, prompting fellow artist Davido to extend an invitation to join Puma. West took to Instagram on February 26, 2024, to air his grievances against Adidas, alleging a $250 million lawsuit and non-payment for shoes bearing his name. In a bid…
Kanye West took to social media on Monday to address his ongoing dispute with adidas, warning fans against purchasing unauthorized Yeezy-inspired products from the sportswear giant. In an Instagram video, the Chicago native expressed frustration over adidas allegedly releasing unauthorized colorways and failing to compensate him for his designs. West claimed that adidas is suing…
As anticipation mounts for the upcoming MLS season, football legend Lionel Messi has joined forces with sportswear giant adidas to unveil a special collaboration: the Lionel Messi x adidas Samba sneakers. Renowned as one of the greatest footballers of all time, Messi’s move to Inter Miami FC has captivated fans worldwide. Now, ahead of the…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
Adidas has kicked off a new global brand campaign aimed at athletes of all levels, featuring both professional stars like Patrick Mahomes and rising talents like Trinity Rodman, sharing insights on how they manage pressure to perform at their best. The campaign, launched on February 9, includes a 90-second video showcasing a diverse lineup of…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
