Netflix’s Ad-Supported Plan Surges to 23 Million Monthly Users

Netflix’s Ad-Supported Plan Surges to 23 Million Monthly Users

Netflix’s ad-supported tier has witnessed a substantial growth, reaching over 23 million monthly active users, according to Amy Reinhard, the streaming service’s President of Advertising. This marks an increase of approximately 8 million users in the past two months, with Netflix reporting 15 million global monthly active users in November 2023. Speaking at the Variety…

Netflix Unveils Groundbreaking Viewer Engagement Report, Offering Comprehensive Insights

Netflix Unveils Groundbreaking Viewer Engagement Report, Offering Comprehensive Insights

In a landmark move towards transparency, Netflix has released its inaugural report titled “What We Watched: A Netflix Engagement Report,” providing a detailed overview of viewer engagement over six months. This report is part of the company’s commitment to transparency, with plans to publish it biannually, as outlined in a recent memo. For the first…

Netflix Announces Price Hike on Premium Plan in the US
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Netflix Announces Price Hike on Premium Plan in the US

In a move that may not sit well with subscribers, Netflix has decided to raise its prices once again. This price hike is expected to impact its premium ad-free plan in the United States. The streaming giant revealed this change in its third-quarter earnings report. Starting Wednesday, the premium plan’s cost will increase by $3…

Nigerian Thriller ‘The Black Book’ Dominates Netflix, Sets New Milestones
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Nigerian Thriller ‘The Black Book’ Dominates Netflix, Sets New Milestones

Nigeria’s dynamic film and music industries continue to captivate global audiences, and Nollywood, in particular, has evolved from rustic settings to producing thrilling blockbusters that resonate on an international scale. One shining example of this transformation is “The Black Book,” a Nigerian thriller that unfolds against the backdrop of Lagos and Kaduna. In this gripping…

Netflix Made Zero Dollars From Popular ‘Wednesday’ Merchandise — Now It Wants to Fix That Mistake

Netflix Made Zero Dollars From Popular ‘Wednesday’ Merchandise — Now It Wants to Fix That Mistake

Netflix is diversifying its revenue streams by venturing into merchandise sales tied to its new show based on the popular Japanese manga “One Piece.” While the streaming giant has previously sold merchandise for successful shows like Stranger Things, Sex Education, and The Witcher, it’s now breaking new ground by offering merchandise for One Piece even…

Reliance Jio Introduces Netflix Subscription on Prepaid Plans, Igniting Telecom Competition and Revenue Prospects

Reliance Jio Introduces Netflix Subscription on Prepaid Plans, Igniting Telecom Competition and Revenue Prospects

In a strategic move that has the potential to reshape the telecom landscape and create new revenue streams, Reliance Jio Infocomm announced on Friday the inclusion of Netflix subscriptions in its prepaid plans. This bold initiative not only intensifies competition among domestic telecom giants but also provides the video-streaming titan Netflix with a fresh avenue…

The 5 Biggest Takeaways From Netflix’s Earnings Report

The 5 Biggest Takeaways From Netflix’s Earnings Report

As Hollywood faces challenges amid ongoing industry strikes, streaming giant Netflix had reason to celebrate on Wednesday with the release of its earnings report. The company’s long-anticipated plans to clamp down on password sharing yielded positive results, boosting subscriber growth and impressing investors. However, Wall Street expressed some disappointment despite the promising figures. Here are…

Netflix Adds Nearly 6 Million Paid Subscribers Amid Password Sharing Crackdown

Netflix Adds Nearly 6 Million Paid Subscribers Amid Password Sharing Crackdown

Netflix’s efforts to crack down on password sharing seem to be paying off, as the streaming giant reported a significant increase in paid subscribers during the second quarter. The company added nearly six million paid subscribers between April and June, bringing its total global subscribers to over 238 million. Netflix has now launched paid sharing…

Netflix’s ‘Drive to Survive’ Boosts Participation in F1 in Schools Competition
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Netflix’s ‘Drive to Survive’ Boosts Participation in F1 in Schools Competition

The ‘F1 in Schools’ competition, aimed at inspiring students to pursue science, technology, engineering, and math (STEM) subjects, is experiencing a surge in participation, thanks to the Netflix docu-series ‘Drive to Survive.’ Organizers of the global not-for-profit program have reported a record number of teams registered for this year’s finals in Singapore, scheduled for September….

The Squid Game Reality Show Hits Netflix in November
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The Squid Game Reality Show Hits Netflix in November

Netflix’s highly anticipated reality show spinoff of the hit series Squid Game, titled Squid Game: The Challenge, finally has a confirmed streaming date. After more than a year since its initial announcement and amid reports of concerning conditions during production, Netflix revealed during its Tudum livestream event that the show will premiere in November. Alongside…