Pepsi, Shaq, and Reebok Collaborate on Sneakers with Built-in Mini Can Compartments
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Pepsi, Shaq, and Reebok Collaborate on Sneakers with Built-in Mini Can Compartments

Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…

Decades After Severing Potential $40,000,000 Reebok Ties, Shaquille O’Neal Ordered 1000 Pairs of Size 22 Shoes
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Decades After Severing Potential $40,000,000 Reebok Ties, Shaquille O’Neal Ordered 1000 Pairs of Size 22 Shoes

Shaquille O’Neal, a towering presence in the NBA, struggled to find shoes that fit his size 22 feet until Reebok and their Shaq Attaq line came along. After seven years, Shaq left Reebok and turned down a $40 million deal to pursue making more affordable shoes, eventually finding a partner in TOMS. TOMS’ “buy one,…

Reebok and Milk Makeup Launch Collaborative Collection of Footwear & Apparel

Reebok and Milk Makeup Launch Collaborative Collection of Footwear & Apparel

Reebok and Milk Makeup have partnered to create a collaborative collection of footwear and apparel, called Equipment Essentials. As reported on Beauty Packaging, the collection combines Reebok’s expertise in footwear with Milk Makeup’s minimalistic approach to beauty, resulting in wardrobe pieces that embody the playful-yet-functional spirit of both brands. Vegan and Bold Designs True to…