Taylor Swift’s Record-Breaking Eras Tour Movie Set to Premiere Exclusively on Disney+
In a thrilling announcement, Disney revealed that Taylor Swift’s highly anticipated concert film, “Taylor Swift | The Eras Tour (Taylor’s Version),” will exclusively stream on Disney+ starting March 15.
The concert film, capturing the entirety of Swift’s monumental Eras tour, promises an immersive experience for fans worldwide. Additionally, viewers can expect to enjoy four extra acoustic performances and the chart-topping single “cardigan.”
Having grossed over $260 million globally, “The Eras Tour” has shattered records, emerging as the highest-grossing concert film in box office history. During its opening weekend, the film amassed an impressive $96 million in the United States and Canada alone.
Directed by Sam Wrench, the nearly three-hour-long movie was filmed over three electrifying nights at SoFi Stadium in Los Angeles during the summer.
Swift’s influence extends beyond her music, as evidenced by the cultural phenomenon surrounding the theatrical release of the concert film. Theatres embraced the Swift experience, offering Taylor Swift-branded popcorn buckets and encouraging fans to sing and dance along. Many attendees even dressed up as if attending the live concert.
Initially available on demand for rental on Swift’s birthday, December 13, for $19.89, the concert film has now found its permanent streaming home on Disney+. Exclusive access will be granted to Disney+ subscribers.
The announcement from Disney coincided with its earnings release, where company executives expressed optimism about its streaming business, despite ongoing losses. Disney anticipates its streaming segment to reach profitability by the end of the year.
The premiere of Taylor Swift’s Eras tour movie on Disney+ marks a milestone moment for both Swift’s devoted fan base and streaming audiences worldwide.
