Job-Listing Company Indeed to Lay Off 2,200 Employees

Job-Listing Company Indeed to Lay Off 2,200 Employees

Job listing website Indeed.com will cut approximately 2,200 employees, representing almost 15% of its total workforce, the company has announced, as reported on CNN. “The cuts come from nearly every team, function, level and region,” at the company, CEO Chris Hyams said in a memo released by the company. “The specific decisions on who and…

China Says it ‘Firmly Opposes’ a Potential Forced Sale of TikTok

China Says it ‘Firmly Opposes’ a Potential Forced Sale of TikTok

China said it would “firmly oppose” any forced sale of TikTok, in its first direct response to demands by the Biden administration that the app’s Chinese owners sell their share of the company or face a ban in its most important market. As reported on CNN, the comments came as TikTok CEO Shou Chew testified…

PepsiCo Announces $216 Million Investment in Long-term Partnerships

PepsiCo Announces $216 Million Investment in Long-term Partnerships

PepsiCo has announced a $216 million multi-year investment in long-term, strategic partnership agreements with three of the most well-respected farmer-facing organizations – Practical Farmers of Iowa (PFI), Soil and Water Outcomes Fund (SWOF), and the IL Corn Growers Association (ICGA) – to drive adoption of regenerative agriculture practices across the United States. The combined impact…

Coca-Cola Launches Programme to Empower 20,000 African Women Entreprenuers

Coca-Cola Launches Programme to Empower 20,000 African Women Entreprenuers

In a bid to increase the impact of African women entrepreneurs, the Coca-Cola Foundation has partnered with Women in Africa (WIA) through the JAMII Femmes initiative to support 20,000 women-led businesses across African countries. As reported on The Guardian, the initiative is expected to boost business creation opportunities by improving access to vocational training, networks,…

WPP Buys Influencer Agency Whose Co-Founder Criticised its Digital Strategy

WPP Buys Influencer Agency Whose Co-Founder Criticised its Digital Strategy

Old-school advertising agency WPP has today moved to bolster its status in the social media space by acquiring an influencer marketing agency whose co-founder last year criticised the conglomerate’s digital strategy. The marketing behemoth founded by Sir Martin Sorrell acquired Goat from private equity fund Inflexion for an undisclosed fee. Founded in 2015 and based…

‘Air’ Will Tell the Story of How Nike Landed the Michael Jordan Deal
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‘Air’ Will Tell the Story of How Nike Landed the Michael Jordan Deal

One of the greatest tales of marketing and sponsorships is perhaps the legendary partnership between Nike and Michael Jordan. In 1984, Jordan was a rookie on his way to the NBA, still relatively unknown nor was anyone quite aware of his success to come… except Nike. The sporting goods company took a major chance at…

Credit Suisse Bank: UBS is in Talks to Take Over its Troubled Rival

Credit Suisse Bank: UBS is in Talks to Take Over its Troubled Rival

Switzerland’s biggest bank, UBS, is in advanced talks to buy all or part of its troubled rival Credit Suisse. As reported on BBC, Credit Suisse is facing a crisis of confidence and its shares have fallen sharply in recent days, after it said it had found “material weakness” in its financial reporting. An emergency $54bn…