Rihanna Unveils Release Date for Fenty X Puma Sneakers
Rihanna’s Fenty brand is set to make a significant foray into sportswear with the upcoming release of the FentyPuma collaboration’s King Avanti sneaker. The international Barbadian singer, renowned for her multifaceted talents in music, business, and fashion, made the announcement on her X profile, revealing that the new sneaker will be available worldwide on September 15, 2023.
Fenty, which was established on September 8, 2017, is Rihanna’s celebrated beauty and cosmetics brand recognized for its commitment to inclusivity across diverse skin tones. Now, Fenty has teamed up with PUMA, a German multinational corporation specializing in athletic and casual footwear, apparel, and accessories, to create the highly anticipated KING AVANTI KING-themed sneakers.
The FENTY x PUMA Avanti represents a fashion-forward interpretation of the football trend. Crafted from sumptuously soft vintage leather, the sneaker features a distinctive fold-over tongue adorned with a debossed and printed gold-foil FENTY and PUMA CAT logo. Complementing its style, the Avanti boasts a gum outsole and leather footbed, paying homage to PUMA’s rich history and legacy in football. Rihanna’s Fenty brand continues to push the boundaries of fashion and innovation with this exciting collaboration, set to make its mark in the sportswear industry.
