Gamification is more manipulative, as advertising is persuasive. What makes it more sensitive most of the time is the hidden motive that the consumers are unaware of. That makes it questionable and unethical in a sense. Because of the falsity in content, Gamification of a product or service makes it less authentic and transparent, thereby…
Coca-Cola’s global brand marketing success comes as no gimmick for a brand that has been in existence for over a century. Coke brand is an industry leader and has utilized numerous marketing strategies to sustain its market share within the beverage industry. One of such thriving strategies Coca-Cola has employed to maintain its leadership status…
An organization that genuinely supports a course allows consumers to create a strong affinity and loyalty for their brand. As a consumer, it becomes more imperative for brands to be analyzed not for the profits they stand to make but more of a beacon of hope to their community.When corporations walk the talk, they not…
Protects your heart Multiple studies show apples are good for your ticker-in multiple ways. Their high fiber content has been shown to help improve cholesterol levels (lowering bad LDL cholesterol and increasing good HDL cholesterol). A new small clinical trial found subjects who ate 2 apples a day for 8 weeks had significantly lower LDL…
1. Oranges are water-rich One medium orange provides four ounces (or a half cup) of water. Roughly 60-70% of the human body is made of water, and it’s required for every bodily process. According to the Institute of Medicine, women 19 and over need 2.7 liters of total fluid per day (about 11 8-oz cups)…
The wait is over, as Nigerian award-winning artist, Omah Lay teams up with Canadian popular singer Justin Bieber on this new buzzing hot single titled, “Attention”. Omah Lay who is fast becoming one of Nigeria’s most-talked about musical creators raised the bars further with this collaboration with Justin Beiber. Listen and Enjoy!!!
An interesting and humorous look into the quirks, habits and idiosyncrasies of Nigerians in general. This book gives insight to the various aspects of the Nigerian life. When your child start saying “off the light”, your house-help is likely to be more present in their life than you are. Nigerians… in Theory – Dr Joe…
Motivated by God, acclaimed foodie Papa Wemba takes us on a journey through his daily routines, employees, customer relationships, and the development of the papawemba grill brand. He answered some of our questions: LBS: Why do you enjoy working in the restaurant industry?PWG: My dream has always been to work in the hospitality industry, to…
The project comes from legendary designer Tinker Hatfield, with proceeds from the collection’s auction benefiting the University of Oregon’s football team. “Ducks of a Feather” the NFT and accompanying Nike Air Max 1 sneaker were both designed by University of Oregon alum and legendary designer Tinker Hatfield. On the digital front, only 120 NFT profile…
Looking for something worth watching right now? With thousands of TV shows and good movies on Netflix to choose from, finding the perfect film on the best streaming service can be a real pain. We did a little research for you and found some Netflix movies to stream. The Power of the Dog (2021) Charismatic…
Death on the Nile (2022)Directed by: Kenneth BranaghStarring: Kenneth Branagh, Gal Gadot, Armie Hammer, Annette Bening, Rose Leslie, Letitia WrightOpening on: February 11, 2022 (formerly September 17, 2021) Kenneth Branagh will return as detective Hercule Poirot following the surprise success of 2017’s Murder on the Orient Express, which Branagh also directed. So far, big names…
Non-fungible Tokens, or NFTs, are becoming more popular as investors and collectors try to cash in on the newest blockchain craze — and some of the amounts being paid for them are ridiculous. Throughout 2022, NFTs will continue to increase in popularity, with millions of dollars in art collections being sold as digital jpegs, and…
The album addresses topics familiar to Asa, like romance, broken promise or trust, the experiences told on ‘V’ are mostly told with a plausible first-person approach, as opposed to the commentary approach or canvassing a public/widely accepted viewpoint on far-reaching sub-topics of romance or society, as found on records like ‘Preacher Man’ or ‘Eyo.’ Asa…
Akin Alabi is a Nigerian politician who rose to limelight after founding NairaBET.com, a multibillion-naira sports betting company in Nigeria. He is also regarded as a pioneer in the Nigerian internet marketing industry. Akin Alabi puts forth his roadmap for learning how the Nigerian customer thinks in ten short chapters. And he states right away on the…
The Senegalese national team defeated Egypt in the Total Energies Africa Cup of Nations final on Sunday 6th February 2022. Senegal won 4-2 on penalties after a goalless 120-minute match, with Liverpool forward Sadio Mane scoring the game-winning kick. Following their final 1-0 loss to Algeria in the 2019 Africa Cup of Nations, they have…
Packing for a lengthy trip might be difficult. When you’re traveling to several locations for a lengthy period of time, it’s difficult to forecast what you’ll need. While having everything you need in a backpack while traveling long term is a wonderful experience, it may also be a challenge to get everything to fit! While…
Adele has turned her heartbreak into a probing, elegant, and extremely emotional record once again. However, the sophisticated production and the complexity of her emotions make this her most ambitious effort to date.
