Apple is introducing a new leasing program that will allow customers to lease iPhones, Macs and other premium devices instead of purchasing them outright, as the company looks to make its products more affordable amid rising electronics prices. The new program launches in the United States on Tuesday through Apple retail stores, Apple’s online store…
Apple has warned that worsening supply chain challenges could affect the availability of its flagship products in the coming months, despite reporting stronger-than-expected quarterly financial results. The technology giant posted revenue of $109 billion (£81 billion) for the quarter, a 16% increase from a year earlier, while net profit rose 26% to $29 billion. The…
Google and Apple are pushing back against new European Union rules that would require them to give rival artificial intelligence assistants greater access to their smartphone platforms, setting the stage for a major battle over the future of mobile AI. The dispute centres on the European Commission’s latest enforcement of the Digital Markets Act (DMA),…
Apple has filed a federal lawsuit against OpenAI, its design subsidiary io Products and two former Apple employees, alleging the artificial intelligence company unlawfully obtained confidential information through the recruitment of key staff. The lawsuit, filed on Friday, accuses OpenAI of engaging in what Apple described as “a pattern of theft” involving sensitive product development…
US President Donald Trump has announced that technology giant Apple will begin sourcing chips manufactured in the United States through a new arrangement with Intel, as concerns grow over rising semiconductor costs. In a post shared on his Truth Social platform, Trump stated that Intel had reached an agreement with Apple to produce computer chips…
Apple is preparing to raise prices across parts of its product lineup as soaring memory chip costs continue to put pressure on the technology giant’s manufacturing expenses. The company’s chief executive, Tim Cook, said rising component costs have made it increasingly difficult for Apple to absorb the additional financial burden without passing some of it…
For years, Siri was one of the most recognisable features of Apple’s ecosystem. Introduced long before artificial intelligence became the defining technology race of the decade, the digital assistant helped users set reminders, answer basic questions, and control their devices with voice commands. But as AI-powered assistants such as ChatGPT and Google’s Gemini evolved into…
For more than a decade, Tim Cook has been the steady hand guiding Apple through one of the most transformative periods in its history. Now, after 15 years at the helm, he is preparing to step aside – passing the torch to a man who helped build many of the products that define the company…
Few companies have shaped everyday technology as profoundly as Apple. From its humble beginnings in a California garage to becoming one of the most influential brands in the world, Apple’s 50-year journey is a story of bold innovation, powerful branding, and a few costly missteps. Today, Apple devices are used by billions globally – a…
Apple has launched a cheaper version of its latest smartphone, the iPhone 17e, as the company looks to sustain strong iPhone sales amid investor concerns about its pace in artificial intelligence. Announced on Monday, the new device will retail from $599 and go on sale on March 11. It expands Apple’s iPhone 17 lineup and…
Apple has announced plans to manufacture some of its Mac Mini desktop computers in the United States for the first time, marking a shift toward greater domestic production as pressure mounts from the administration of Donald Trump. The technology giant said on Tuesday that it will significantly expand operations at its facility in Houston, Texas,…
Apple has announced a special, invitation-only showcase scheduled for March 4, 2026, to be held simultaneously in New York, London and Shanghai. In invitations sent to select members of the media, the company described the gathering as a “special Apple Experience,” offering few details about what attendees should expect. The event is set to begin…
Apple and Google have agreed to adjust how their app stores operate in the UK following pressure from the country’s competition watchdog, which had raised concerns about their dominance in the market. The Competition and Markets Authority (CMA) said the two technology companies have committed to a series of changes aimed at improving fairness and…
Apple has delivered a strong earnings performance that is easing concerns on Wall Street about the company’s perceived struggles in artificial intelligence, with robust sales of the iPhone 17 taking centre stage. The technology giant reported quarterly revenue of $143.8 billion, comfortably beating market expectations and marking a sharp rise from the $124.3 billion recorded…
Apple has posted its highest-ever iPhone sales, driven by strong demand for the iPhone 17 lineup during the final quarter of last year, even as other parts of its hardware business faced declines. The tech giant reported quarterly revenue of $144 billion, a 16% increase compared with the same period a year earlier. It marks…
Apple has announced a multi-year partnership with Google to enhance several of its services, including a more personalised version of its voice assistant, Siri. Under the agreement, Apple will integrate Google’s Gemini artificial intelligence models into its ecosystem to drive upcoming AI-powered features. In a joint statement, both companies said the collaboration would deliver “innovative…
For more than a decade, smartphone brands have insisted that thinner is better. Slimmer silhouettes, lighter frames, and ultra-minimalist designs have dominated keynotes and marketing campaigns. But in 2025, something remarkable has happened: consumers seem to have finally lost patience with the trade-offs that come with that obsession. The clearest sign? Reports of sluggish sales…
Apple is facing widespread ridicule after unveiling its latest accessory – a minimalist carrying case for its iPhone range that retails for £219.95. The product, named the iPhone Pocket, was announced on Tuesday as part of a limited-edition collaboration with Japanese fashion brand Issey Miyake. However, social media users quickly dismissed it as an overpriced…
Apple CEO Tim Cook says the company’s newest iPhones have received “a tremendous response” worldwide, as the tech giant reported strong quarterly earnings and forecasted record-breaking sales for the holiday period. The firm launched its thinnest iPhone ever – the iPhone Air – alongside upgraded iPhone 17 models in September, driving what Cook described as…
Apple could soon be required to open its iPhone ecosystem to rival app stores in the United Kingdom following a major ruling by the Competition and Markets Authority (CMA). The move marks a potential end to Apple’s long-standing “closed system,” which only allows users to download apps through its proprietary App Store. The CMA has…
Apple has taken down several mobile apps that allowed users to report sightings of US Immigration and Customs Enforcement (ICE) officers, citing safety concerns flagged by law enforcement. Among the apps removed from the App Store is ICEBlock, which had been downloaded over a million times in the US. Similar apps, including ICE Immigration Alerts…
Apple has managed to hold its iPhone prices steady despite facing steep tariffs on U.S. imports this year, avoiding a potential price hike that many industry watchers expected ahead of the company’s highly anticipated launch event on Tuesday. The tech giant revealed that it expects to absorb a $1.1 billion impact from tariffs this quarter…
Fresh court filings have raised new questions over the extent of the UK government’s efforts to gain access to Apple’s encrypted user data, suggesting the push may have gone further than initially understood. According to documents from the Investigatory Powers Tribunal (IPT), Apple was served with a technical capability notice between late 2024 and early…
Apple has issued a strong warning to the UK’s competition regulator, arguing that proposed rules to rein in the dominance of Apple and Google could harm consumers and stifle innovation. The Competition and Markets Authority (CMA) is considering measures to open up the mobile market, which it says is effectively controlled by the two tech…
Two businesses backed by Elon Musk, social media platform X and artificial intelligence startup xAI, have filed a lawsuit in the United States accusing Apple and OpenAI of anti-competitive practices. The complaint, lodged in federal court in Texas, challenges Apple’s decision to integrate OpenAI’s ChatGPT into its iPhone operating system under an exclusive agreement. Musk’s…
The United Kingdom has backed away from its demand that Apple create a backdoor to access encrypted data of users worldwide, according to the US director of national intelligence. In a statement shared on X, Tulsi Gabbard said the UK had agreed to withdraw the controversial order, which would have forced the technology giant to…
Apple has refuted fresh allegations from Elon Musk that its App Store unfairly limits competition, maintaining that the platform operates “free from bias” and offers equal opportunity to all developers. The dispute began after Musk, who owns social platform X, claimed Apple had made it “impossible” for other apps to compete with OpenAI’s ChatGPT, following…
Elon Musk, the owner of X (formerly Twitter), reignited his public feud with OpenAI and took aim at Apple this week, accusing the tech giant of blocking competition within its App Store. Musk claimed Apple’s policies make it “impossible” for apps to compete with ChatGPT – raising legal threats if Apple does not change its…
Apple Inc. has announced plans to inject an additional $100 billion into its U.S. operations, responding to mounting pressure from President Donald Trump to shift more of its production stateside. The move builds on Apple’s earlier commitment of $500 billion in domestic spending over four years. According to the White House, this latest pledge is…
Nvidia has made history by briefly becoming the world’s first publicly traded company to reach a $4 trillion market value, marking a new milestone in the ongoing artificial intelligence boom that has reshaped the global tech landscape. Shares of the U.S. chipmaker rose 2.76% early on Wednesday, pushing its valuation past the $4 trillion threshold…
Apple is rolling out a new safety feature in iOS 26 that will automatically freeze FaceTime video and audio if nudity is detected during a call. The update, currently available in developer beta, is part of Apple’s broader initiative to expand family safety tools and curb inappropriate content – particularly for younger users. When the…
WhatsApp has formally expressed its support for Apple in an ongoing legal battle with the UK Home Office over encrypted user data, warning that the case could have far-reaching consequences for global privacy protections. Speaking to the BBC, WhatsApp head Will Cathcart described the UK government’s approach as one that risks creating “a dangerous precedent”…
Former U.S. President Donald Trump has reignited his long-standing push for American-made smartphones, threatening to impose a 25% tariff on Apple if the company continues to manufacture iPhones abroad. The threat extends beyond Apple, with Trump suggesting other major phone makers like Samsung could face similar penalties. Taking to his Truth Social platform on Friday,…
Apple is reportedly exploring a major shift in its Safari browser by integrating AI-powered search tools, a move that could pose a serious challenge to Google’s long-standing dominance in the search market, according to Bloomberg. The development comes as Apple executive Eddy Cue revealed during a U.S. Department of Justice antitrust trial involving Google’s parent…
Apple could incur an additional $900 million in costs this quarter due to tariffs, CEO Tim Cook revealed on Thursday, marking one of the company’s most significant financial impacts yet from escalating trade tensions under former U.S. President Donald Trump’s economic policies. Speaking during the company’s quarterly earnings call, Cook said the estimated cost increase…
DEI is winning with Costco, Apple and Levi’s shareholdersDespite mounting political pressure and public backlash against diversity, equity, and inclusion (DEI) initiatives in corporate America, shareholders at some of the country’s biggest companies continue to overwhelmingly support them. Recent shareholder meetings at firms including Costco, Apple, Levi’s, Goldman Sachs, and John Deere saw resounding rejections…
A federal judge in California has ruled that Apple violated a court order designed to increase competition within its App Store, escalating the tech giant’s legal battle with “Fortnite” developer Epic Games. The ruling could lead to a criminal contempt investigation. In an 80-page decision issued on Wednesday, U.S. District Judge Yvonne Gonzalez Rogers stated…
The European Union has slapped tech giants Apple and Meta with a combined €700 million ($797 million) in fines for violating its new Digital Markets Act (DMA), marking the first major enforcement action under the sweeping digital competition law. Apple was fined €500 million ($570 million), while Meta was penalized €200 million ($228 million), the…
Apple, the world’s most valuable company, has long prided itself on its sleek products designed in California. Yet, despite the iconic label proclaiming their American origins, the reality is that the vast majority of Apple devices – especially iPhones – are built thousands of miles away in China. This international supply chain, once heralded as…
Apple is expected to release a MacBook Pro powered by the M5 chip in fall 2025, but a major design overhaul will likely be postponed until late 2026, according to a new report from Bloomberg. Annual Chip Upgrades, but No Visual Changes Yet Following Apple’s pattern of annual chip upgrades, the 2025 MacBook Pro will…
Apple is poised to introduce its thinnest iPhone yet with the upcoming iPhone 17 Air, expected to launch in September 2025. The new device represents a significant design shift, with reports indicating that Apple had initially considered removing the charging and data port altogether – hinting at a future where iPhones rely entirely on wireless…
Apple’s long-rumored Home Hub is reportedly in the final stages of development, with select employees testing the device in real-world conditions ahead of its anticipated release in the second half of 2025. According to a new report from Bloomberg, Apple is ramping up efforts to expand its smart home ecosystem, with the Home Hub expected…
Apple has expanded its smartphone lineup with the introduction of the iPhone 16e, a more affordable version of the iPhone 16. Announced on Wednesday, the new device marks a strategic move by Apple to strengthen its position in the budget smartphone market while making its AI-driven features more accessible to a wider audience. Priced at…
Apple’s planned artificial intelligence (AI) upgrade for Siri may face delays due to ongoing software issues, according to reports. Bloomberg, citing sources familiar with the matter, reported on Friday that Apple engineers are struggling with software bugs, which could push back the release of some new Siri features originally scheduled for April. The rollout may…
Apple and Google have reinstated TikTok on their U.S. app stores, following an executive action that delayed the enforcement of a potential ban on the platform. Google Play confirmed on Thursday that it had restored TikTok, while reports from Bloomberg and CNBC indicated that Apple would do the same later that evening. By Thursday night,…
Apple has officially chosen Alibaba as its partner to introduce artificial intelligence (AI) services in China, marking a major step in expanding its AI capabilities into the world’s largest mobile phone market. This decision ends months of speculation over how Apple would navigate China’s strict regulations on foreign AI operators. A Strategic Partnership for AI…
Apple has expressed concerns regarding the availability of a pornography app on iPhones in the European Union, highlighting how the bloc’s new digital regulations are eroding consumer confidence in its devices. The app, called Hot Tub, has gained attention as one of the first adult content apps to be distributed through an alternative app store…
Apple has agreed to a $20 million settlement in a class action lawsuit concerning battery swelling issues in early Apple Watch models. Owners of the Series 0, 1, 2, and 3 who reported swelling problems may be eligible for compensation. The lawsuit, Smith et al. v. Apple Inc., was filed in the U.S. District Court…
Apple has temporarily disabled its new artificial intelligence (AI) feature for summarizing news notifications after multiple incidents of inaccurate and misleading headlines sparked criticism from media organizations and press freedom advocates. The feature, part of Apple’s widely promoted Apple Intelligence service, faced scrutiny after generating false headlines that closely resembled standard push notifications. The errors…
Apple has agreed to pay $95 million to settle a class-action lawsuit alleging its Siri voice assistant violated users’ privacy by recording private conversations without their consent. The preliminary settlement, filed in a federal court in Oakland, California, awaits approval from U.S. District Judge Jeffrey White. The lawsuit claims that Siri, Apple’s voice-activated assistant, inadvertently…
